Regional Marketing Executive- Cardiff

Xeinadin - Top 20 Accountancy Firm - UK & Ireland

Role: Regional Marketing Executive (UK South)

Location: Cardiff

Who Are We?

Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy.

Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms.

Our regional offices of over 3000 colleagues operate in collaboratively, combining collective expertise to maximise potential.

About the Role:

We are looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region.

This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.

You’ll play a key role in:

Delivering local marketing campaigns and activity

Supporting client growth through effective marketing

Bringing to life our service line expertise (Audit, Tax, Advisory) within the region

This is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility.

Key Responsibilities:

Regional Marketing Delivery:

• Support the execution of regional marketing plans aligned to growth priorities


• Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement


• Develop marketing collateral tailored to local markets and sectors


• Ensure consistent and effective use of brand across all regional activity

Stakeholder Engagement:

• Partner with office leads and fee earners to identify marketing opportunities


• Act as a key point of contact for marketing support within the region


• Manage and prioritise marketing requests, ensuring timely and high-quality delivery


• Work collaboratively with central marketing teams (digital, PR, design, CRM)

Service Line Focus:

• Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region


• Help identify opportunities to cross-sell and upsell services to existing clients


• Work with service line leads to align campaigns with commercial priorities


• Develop content and materials that position the firm as a trusted advisor

Business Development & Bids:

• Assist in the preparation of high-quality pitch and tender documents


• Support local business development team and partners with targeted marketing campaigns


• Contribute to improving win rates through strong, consistent messaging

Campaigns, Content & Channels:

• Coordinate local email marketing campaigns and maintain CRM data quality


• Support the delivery of PR and local communications activity


• Create and adapt content for social media, events, and campaigns


• Measure and report on campaign performance where required

Events & Local Profile:

• Support the planning and delivery of events, webinars, and networking activity


• Ensure the firm maintains a strong presence in local markets and sectors

Key Requirements:

• 2–4 years’ experience in a B2B or professional services marketing role


• Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)


• Strong stakeholder management and communication skills


• Experience supporting marketing campaigns and events


• Comfortable working across multiple projects and priorities

Additional Requirements:

• Experience supporting tenders / pitches


• Knowledge of CRM systems and email marketing tools


• Experience collaborating with service line or sector teams


• Proactive and organised, with strong attention to detail


• Commercially aware and interested in how marketing contributes to growth


• A team player who enjoys working with a range of stakeholders


• Keen to develop and progress within a regional marketing structure

What We Offer:

Joining our team comes with a range of benefits, including:

• Exciting, dynamic role in a growing marketing team


• Opportunity to shape regional marketing strategies


• Collaborative and supportive work culture


• Competitive salary and benefits

Apply Now!

If you’re a self-motivated marketing professional with a passion for creating engaging content and supporting business growth, we’d love to hear from you!

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