Propositions Manager (Finance & Banking)

Job Description*
Job Title: Propositions Manager (Finance \& Banking)
Req ID: 58495
Job Function: Sales and Commercial
Posting Start Date: 21/05/2026
Posting End Date:
Division: UK Business
Job Location: GBR Bristol \- Assembly, GBR\-Birmingham\-Three Snowhill, GBR\-London\-BTHQ One Braham, GBR\-Manchester\-New Bailey
Advertised Salary: Comp
About the role
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This is a strategic role at the centre of how BT Business defines its future position in the financial services sector. As a Proposition Manager, you will act as the voice of our financial services customers , shaping propositions that directly influence product direction, customer outcomes and commercial success. You will help define where we should play, which problems we prioritise, and how we translate market demand into scalable, commercially viable propositions .

BT Business is at an inflection point — shifting from product\-led to genuinely customer\-led. This role sits at the heart of that transformation. You will identify patterns in customer demand, regulatory pressure and industry change, and translating them into clear propositions that shape roadmap investment and go\-to\-market strategy . This role requires strong strategic thinking, commercial instinct and comfort operating in ambiguity .

You’ll challenge assumptions, bring clarity to complex problems, and influence direction across the business. And you’ll join a team focused on innovation, strategic impact and challenging the status quo — redefining how BT solutions supports the finance and banking sector.

What you’ll be doing
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• Identify repeatable, scalable opportunities across the financial services market (e.g. banking, insurance, fintech)


• Translate customer challenges, regulatory drivers and market trends into clear, compelling propositions

Define propositions end\-to\-end, including:
+ target segments
+ problem definition
+ solution and value proposition
+ commercial model and pricing approach

• Influence product roadmaps and investment priorities , proactively shaping direction rather than reacting to existing plans


• Work cross\-functionally with Product, Commercial, Sales and Marketing to bring propositions to life


• Develop clear, compelling proposition messaging and storytelling for internal and external audiences


• Lead the go‑to‑market execution of propositions, ensuring strong adoption across sales channels

Manage propositions in‑life, using insight and performance data to evolve and improve them over time

• This is an individual contributor role , but one with significant exposure, influence and accountability. We’re looking for someone who combines strong proposition fundamentals with the confidence and energy to challenge, innovate and influence.

Essential Skills / Experience
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• Experience shaping propositions, solutions or strategic initiatives within financial services (e.g. banking, insurance, fintech)


• Understanding of financial sector dynamics , including regulatory pressures, risk, and customer expectations


• Able to translate customer and market insight into scalable, repeatable propositions

\- Commercial acumen , including pricing, positioning and revenue impact

• Ability to simplify complex or technical capabilities into clear, compelling customer value

\- Stakeholder management — confident engaging, influencing and challenging senior stakeholders

\- Comfortable operating in ambiguity , with the ability to define problems and create structure

• A genuinely customer\-led mindset , starting from real problems rather than product

Desirable Skills / Experience
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• Background in telecoms, technology, IT, or similarly complex environments


• Experience influencing product or strategic roadmaps


• Exposure to innovation‑led or transformation programmes


• Experience working across multiple customers to identify patterns and market opportunities

Our Package
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Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus


• Access to an online private GP 24/7 for you and your immediate family


• Market\-leading paid carers leave with up to 2 weeks off


• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay


• Discounted EE and BT products, including mobile and broadband


• Market leading Pension scheme – 5% from you and 10% from us

Holiday purchase scheme

• With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1\.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start\-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer\-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi\-skilled team that makes a significant impact to society.

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