Professional II, Retail Marketing - Converse
Position Type
Full Time
Career area
Marketing
Location
Milano, Milano 20154, Italy
Job ID
R\-84703
Become part of the Converse Team
Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete\* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
WHO YOU’LL WORK WITH
Based out of the Milano Office, you will be part of the Converse EMEA Marketing team, working in close partnership with FOOTLOCKER Marketplace, Brand Marketing, Digital, and external partners.
This role operates at the intersection of Brand and Marketplace, bringing teams together to deliver a consistent and premium Converse consumer experience across one of our most strategic global partners.
WHO WE ARE LOOKING FOR
We are looking for a Retail Marketing Professional who brings a consumer\-first mindset, strong marketplace acumen, and a passion for culture and storytelling.
You are an agile and collaborative marketer who knows how to translate strategy into best\-in\-class retail execution, delivering impactful consumer experiences across both physical and digital environments. You are comfortable working in a fast\-paced, cross\-functional environment and are motivated by driving both brand impact and business results.
WHAT YOU’LL WORK ON
In this role, you will lead Retail Marketing for Foot Locker EMEA, driving the execution of integrated marketing plans that bring Converse’s brand and product stories to life at retail.
You will focus on delivering:
Premium consumer journeys across retail touchpoints
Seasonal and product\-led storytelling aligned with brand priorities
Integrated retail experiences that connect brand, product, and consumer
Strong and consistent execution across in\-store/digital channels, IRL experiences
Lead Retail Marketing for Foot Locker EMEA
Own and drive the execution of retail marketing plans for a key strategic partner
Translate Converse brand priorities into account\-relevant strategies and experiences
Act as the primary marketing point of contact for Foot Locker developing deep relationships to understand the business, create opportunities and drive a collective vision
Drive Consumer\-First Retail Execution
Build and deliver end\-to\-end consumer journeys across retail environments
Ensure consistent storytelling from campaign concept through execution
Elevate how Converse shows up across physical and digital retail touchpoints
Execute Go\-To\-Market (GTM) Excellence
Lead the retail execution of seasonal campaigns and product launches
Manage timelines, deliverables, and cross\-functional alignment
Ensure on\-time, high\-quality delivery of marketing assets and activations
Collaborate and Influence Across the Matrix
Partner closely with Marketplace, Brand, and functional teams
Align internal and external stakeholders to deliver integrated executions
Foster strong, collaborative relationships with Foot Locker teams
Measure and Optimize Performance
Track and evaluate retail marketing performance
Leverage insights to continuously optimize execution and impact
Ensure alignment with both brand and commercial objectives
EXPERIENCE \& KNOWLEDGE
Experience in Retail Marketing, Brand Marketing, or Account Marketing
Strong understanding of retail environments and consumer behavior
Proven ability to execute end\-to\-end marketing plans
Experience working across cross\-functional and external teams
Strong communication, organizational, and project management skills
Passion for culture, sport and subculture\-driven communities
This role is a unique opportunity to shape how Converse shows up in one of the most influential retail environments in EMEA, driving meaningful connections with consumers and strengthening one of our most important marketplace partnerships. You will play a critical role in bringing Converse’s voice to life where culture meets commerce, delivering experiences that inspire and move the consumer.
DEADLINE TO APPLY \- 15th June 2026
The annual base salary for this position generally ranges from €38\.400,00 to €57\.600,000\. Actual compensation will vary based on a candidate’s qualifications, skills, and experience.
Converse is more than a company; it’s a worldwide advocate for self\-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one\-of\-a\-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10\-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world\-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
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