via indeed · 12. Juni 2026 ·vor 2 Tagen

Product Marketing Manager (m/f/d)

Advantest
Böblingen
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In the role of a Product Marketing Manager you will

  • Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions

  • Shape the SiConic platform strategy by combining customer insight, market trends, and business impact (including ROI considerations)

  • Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements

  • Define and communicate competitive positioning and value propositions for SiConic solutions

  • Represent Product Marketing in cross\-functional development teams, ensuring alignment between market needs and product implementation, compelling business case and pricing, lead customer validation

  • Develop introduction strategies for new solutions in close alignment with Sales and Business Development

  • Consult senior management on market trends, customer validation strategies, and new application opportunities

  • Establish and manage strategic ecosystem partnerships to enable differentiated end\-to\-end solutions

Requirements


Must Qualifications:
  • University degree in Electrical Engineering, Computer Science (or equivalent)

  • Several years of experience in silicon validation or test and/or years of experience in Marketing / Product Management (or equivalent)

  • Profound understanding of electronic solutions (HW/SW) and their development processes and tools

  • Proven customer experience – breaking into new market segments and user groups

  • Attitude to win – oftentimes requiring hands on problem solving

  • Structured approach to problem analysis and problem solving

  • Excellent interpersonal skills to work in cross\-functional and global environment

  • Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.

  • Fluent English skills combined with an interest in travel (approx. 20%) in order to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.

Preferred Qualifications:
  • Relevant experience in Semiconductor business

  • Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow

  • Experience in strategic planning

  • Leadership in cross functional teams

  • Fluent German language skills

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