Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in India.
This is a high-impact, strategic role at the intersection of product, marketing, and go-to-market execution within a fast-scaling infrastructure-driven environment. You will shape how complex API-based financial and blockchain products are positioned, understood, and adopted by enterprise and fintech customers globally. The role blends storytelling, technical translation, and hands-on execution across launch campaigns, demand generation, and sales enablement. You will work closely with product, business development, and senior leadership to define narratives that drive adoption and revenue. The environment is fast-paced, highly technical, and deeply execution-oriented, where ideas quickly turn into live campaigns and measurable outcomes. Your work will directly influence how innovative financial infrastructure is brought to market and scaled across global audiences.

Accountabilities:

• Own product positioning and messaging across the product suite, ensuring consistent, compelling narratives that support go-to-market and business development efforts.


• Lead end-to-end GTM strategy and execution for product launches, including website updates, campaign creative, sales enablement materials, and launch sequencing.


• Build and manage demand generation engines across channels such as paid LinkedIn campaigns, email nurture flows, landing pages, and ongoing content initiatives.


• Develop and continuously improve sales enablement assets including pitch decks, one-pagers, battlecards, and objection-handling guides based on real market feedback.


• Collaborate closely with business development teams to gather customer insights, identify friction points in deals, and translate learnings into improved messaging and materials.


• Design and scale repeatable GTM systems that reduce time-to-market from engineering release to live campaigns, while tracking performance metrics and adoption.


• Leverage AI-driven workflows using tools like Claude or Codex to automate asset creation, campaign generation, and competitive monitoring, focusing human effort on strategy and judgment.

Requirements

• Proven experience in Product Marketing within a multi-product B2B SaaS, fintech, or platform environment, owning both positioning and go-to-market execution.


• Strong execution track record with demonstrable outcomes across live campaigns, landing pages, and sales enablement materials that have driven measurable impact.


• Ability to translate complex technical and API-based products into clear, compelling messaging tailored to enterprise and developer audiences.


• Deep familiarity with AI-enabled workflows and systems thinking, including building scalable processes or automated pipelines for marketing execution.


• Strong bias for action with the ability to move quickly, make decisions independently, and iterate in fast-paced environments.


• Excellent writing skills capable of producing high-quality, publish-ready content including landing pages, emails, ad copy, and product narratives.


• Strong cross-functional collaboration skills with experience working closely with product, engineering, and business development teams.

• Experience in payments, fintech, or financial infrastructure products.


• Prior exposure to API-first or developer platform marketing.


• Experience in growth-stage SaaS environments or fast-scaling startups.


• Background in situations involving repositioning or evolving product narratives in dynamic markets.

• Fully remote-first global work environment


• Competitive compensation package aligned with experience


• Comprehensive medical, dental, and vision insurance (country-dependent coverage)


• Home office setup allowance


• Monthly internet or phone reimbursement


• Flexible time off policy


• Company-provided laptop and equipment


• Wellness support including mental health resources and employee well-being programs


• Retirement contribution support (where applicable)


• Inclusive and diverse work culture with equal opportunity employment policies

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