Product Marketing Lead
The RoleThis is a genuinely exciting role that sits right at the heart of how NEXT brings brands to life online. You'll be the go\-to person connecting our Trend and Branded Product teams with eCommerce — making sure the right brands get the right exposure, at the right time, across our UK and International channels.
You'll also take the lead on our brands social platforms, planning and posting content that gets people talking, and you'll be front and centre when it comes to new brand launches — making sure everything looks brilliant and lands with impact on site. If you love brands, thrive in a fast\-moving environment, and know how to get the best out of 3rd party relationships, this one's for you.
What You'll Take On
Cross\-Departmental Coordination* Be the primary liaison between the Trend, Marketing, and Branded Product teams, ensuring seamless communication and a unified approach to content and product storytelling.
- Gather and deliver key insights from the Brands Trends team on emerging directions, seasonal stories, and customer appetite.
- Partner closely with the eCommerce department to align brand campaign assets with campaign calendars, promotional activity, and website trading priorities.
- Build and maintain strong working relationships across departments to streamline processes and reduce bottlenecks in asset delivery.
- Own our branded social channels — planning the calendar, creating engaging content and keeping everything fresh and on\-brand.
- Bring individual brand identities to life through content that feels right for each platform and each audience.
- Track performance closely and use data to shape future content strategy, sharing results and learning regularly with the team.
- Stay on top of platform trends so our brands always feel current and easy to find.
- Lead the end\-to\-end coordination for every new brand launch, managing all necessary insights, imagery, and assets across both UK and International sites.
- Work directly with Branded Product teams and external brands to get the content you need, on time and to the right standard.
- Pull all the moving parts together so that every brand launch goes live smoothly and makes a real impression. Ensure a seamless and impactful go\-live for every brand launch by coordinating all contributing elements.
- Manage multiple workstreams simultaneously, prioritising effectively to meet deadlines in a fast\-paced retail environment.
- Proactively identify process improvements and implement more efficient ways of working across the Branded, Trend, and Marketing teams.
- Build strong, trusted relationships with all stakeholders, from internal Product and Trend teams to your external brand partners
- Communicate updates clearly and persuasively, tailoring your message to resonate with your immediate team and senior leadership alike.
- Champion brand visibility in everything you do, inspiring and bringing others along with your vision .
- You are confident and strategic in prioritising brands based on key commercial objectives and significant sales potential.
- Exceptional project management skills, with a track record of successfully managing multiple stakeholders and competing deadlines.
- Superb stakeholder management skills and the ability to confidently influence cross\-functional teams (Product, eCommerce, PR).
- Sponsorship
We encourage early applications for our roles, as our recruitment process begins as soon as the role is advertised. If we successfully fill the position, this advert may close earlier than planned.
At NEXT, we believe the best work happens when there are no barriers to collaboration. That’s why we are a Google\-powered workspace. From your very first day, you’ll be using the full Google Workspace suite; Docs, Drive, and Meet, to stay connected and move fast.
If your previous experience is rooted in other software suites, don’t worry! We’ll point you to a digital Google toolkit the moment you join, packed with handy guides and insider tips to help you transition smoothly and hit the ground running.
*\#LI\-Onsite*
- 25% off most NEXT, MADE\*, Lipsy\*, Gap\* and Victoria's Secret\* products (\*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On\-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands \& up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on\-site parking
- Financial Wellbeing \- Save, track and enhance your financial wellbeing
- Apprenticeship \- Grow and develop on the job whilst gaining a qualification
- Direct to Work \- Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks \- Access to Network Groups to empower and celebrate each other
- Conditions apply to all benefits. These benefits are discretionary and subject to change.
You know Next, but did you know we’re a FTSE\-100 retail company employing over 44,000 people across the Next group. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 450 stores, plus the Next Online and it’s now possible to buy on\-line from over 80 countries around the world! So we’ve gone global!
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