Product Marketing Lead

Accountabilities

• Lead product marketing across the product portfolio, establishing frameworks, priorities, and ways of working that connect product strategy with customer and commercial outcomes.


• Own positioning, messaging, and value propositions across products, tailoring propositions to different ideal customer profiles, segments, use cases, and markets.


• Develop and maintain segmentation and ICP frameworks, defining target customers, their needs, and the strongest opportunities for growth.


• Own packaging and bundling strategy, structuring products and capabilities across plans and customer segments to simplify adoption and create opportunities for expansion.


• Co-own pricing and monetisation decisions with Product, Finance, Revenue, and regional teams, incorporating willingness-to-pay, competitive dynamics, pricing frameworks, and business cases.


• Define go-to-market and distribution strategies for new and existing products, selecting the audiences, channels, sales motions, and lifecycle touchpoints most likely to drive adoption.


• Lead major GTM initiatives, including product launches, pricing changes, and packaging updates, covering messaging, enablement, rollout planning, stakeholder alignment, and post-launch measurement.


• Drive product adoption and expansion by identifying barriers to discovery, activation, usage, and growth and coordinating cross-functional efforts to address them.


• Translate customer and market intelligence into actionable recommendations using customer research, win/loss analysis, product usage data, competitive intelligence, and commercial feedback.


• Partner with regional teams to understand market-specific competition, purchasing behavior, regulation, customer needs, and willingness-to-pay while maintaining a coherent global strategy.


• Assess and support expansion into new customer segments and geographies, determining the required changes to positioning, pricing, packaging, product, and distribution.


• Build competitive positioning and market intelligence to clarify differentiation, identify gaps, and inform strategic responses to market changes.


• Equip Sales, Customer Success, and other customer-facing teams with messaging, narratives, competitive insights, and materials that support selling, onboarding, adoption, and expansion.


• Partner with Product leadership to incorporate customer, market, and commercial insights into product strategy and prioritization.


• Track product marketing performance across acquisition, activation, adoption, expansion, retention, and churn, using results to continuously refine strategy and execution.

• 5+ years of experience in Product Marketing, Growth, Product Strategy, or a closely related field, ideally within B2B SaaS.


• Demonstrated experience influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives.


• Experience developing positioning and value propositions for products serving multiple ICPs, customer segments, or markets.


• Strong knowledge of segmentation, ICP development, pricing, packaging, monetisation, and go-to-market strategy.


• Experience operating in competitive B2B environments where differentiation depends on product capabilities, proposition, and execution.


• Experience working across multiple markets, preferably in Europe, with an understanding of differences in customer needs, regulations, competition, purchasing behavior, and willingness-to-pay.


• Strong analytical capabilities and confidence working with product and commercial data, conducting research, developing business cases, and turning insights into action.


• Strong customer orientation, with experience using qualitative and quantitative research to understand buying, adoption, expansion, churn, and competitive decisions.


• Proven ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, Finance, and regional teams without relying on formal authority.


• Excellent communication skills, with the ability to simplify complex concepts, make clear recommendations, and align stakeholders around strategic direction.


• High ownership and adaptability, with the ability to operate effectively in a fast-paced environment and move between strategic planning and detailed execution.


• Hands-on approach with the willingness to conduct customer interviews, develop messaging, analyse adoption data, build pricing recommendations, and manage launch details personally.


• Experience in healthcare, vertical SaaS, or regulated industries is an asset.


• Experience taking established products into new customer segments or geographic markets is a plus.

• Fully remote working environment within Europe.


• Competitive compensation and benefits package.


• Opportunity to contribute to meaningful digital healthcare innovation.


• Exposure to a fast-growing, international SaaS environment.


• Learning and professional development opportunities.


• High degree of autonomy and an emphasis on continuous improvement.


• Access to the tools and technology needed to work effectively.


• Regular company events and opportunities to connect with colleagues internationally.


• Opportunity to have a measurable impact on product adoption, revenue growth, market expansion, and go-to-market strategy.


• Collaborative environment bringing together diverse teams across Product, Marketing, Sales, Customer Success, Finance, and regional markets.

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