Product Marketing & Campaign Manager

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

Since 2019:

• \+€380M raised from Bpifrance


• 29\+ acquisitions


• \~1,200 employees


• \+1,000 major enterprise clients


• International presence: Canada, United States, Morocco, Belgium, Japan, Germany, …


• Member of French Tech Next40

• An AI suite dedicated to businesses: CRM, Marketing Automation, Unified Commerce, Analytics


• Sovereign solutions for strategic public sector players: defense, intelligence, cybersecurity

Context

As Product Marketing \& Campaign Manager, you own global product marketing for a portfolio of products within the Argonos brand, and you are responsible for marketing across the German\-speaking region (Germany, Austria, Switzerland).

You play a key role in our growth by connecting our brand, our products, our sales teams and our markets. You own positioning strategy, the go\-to\-market of new product releases, vertical adaptation, and the delivery of targeted campaigns that drive adoption, retention and growth.

You will report to the Global Marketing division.

Missions

*Brand \& Product Marketing*

• Own the marketing plan for your products and act as the reference point of contact for all marketing activity on those products across several business lines.


• Define the positioning, the value proposition and the key messages of our brand and product offers.


• Run market, competitive and customer needs analysis to identify unmet needs, pain points and challenges, and turn them into insights that sharpen how the products are positioned and promoted.


• Build the sales enablement toolkit: battle cards, product sheets, pitch decks, KSPs, e\-detailers.


• Drive product launches and go\-to\-market plans with the Product, Communication, Growth and Sales teams.


• Work closely with business line contributors (experts, product, sales, customers) to refine messaging and positioning.


• Feed customer insights back to the Product team.

• Design and plan multichannel campaigns (email, paid media, social, events) against the business objectives of the business line.


• Target customer segments and personas with messages built for each of them.


• Work with the Digital, Lead Gen, Content and Graphic Design teams to produce the assets required: landing pages, ads, articles.


• Optimise KPIs continuously, from generated leads (MQL, SQL) through to sales opportunities.


• Coordinate the production of dedicated content: white papers, emails, articles, videos.


• Own message consistency across every channel: website, social media, email campaigns, SEO.


• Work with Sales to keep targeting, narrative and field performance aligned.


• Manage the marketing budget attached to your scope.

• Run partner marketing across the DACH region with integrators, resellers and third\-party software vendors.


• Build joint marketing plans, from scoping through to measuring partner contribution to pipeline.

Skills

*Product marketing*

• Build positioning and a value proposition from market, competitive and customer needs analysis.


• Translate technical capabilities into benefits written for a business decision maker.


• Produce sales enablement material and get it adopted by the sales teams.

• Design and execute multichannel campaigns, from target definition through to budget management.


• Manage performance across the full chain, from MQL to sales opportunity.


• Operate in a CRM, marketing automation and analytics environment.

• Design and run joint marketing plans with German partners: integrators, resellers, third\-party software vendors.


• Structure the material made available to partners and track their contribution to pipeline.

• Coordinate contributors without hierarchical authority: product, sales, content, design, digital.

Candidate Profile

• Master's degree in marketing (business school, engineering school or university).


• 8 to 10 years in product marketing, growth marketing or demand generation, including experience with a software vendor or in B2B tech. An AI / Tech environment is a plus.


• At least two product launches run end to end, from positioning to market entry.


• Experience of long B2B sales cycles with large enterprise accounts.


• German and English to professional writing standard. French is an asset.


• Knowledge of the DACH market and availability to travel regularly across the region.

• Autonomy and rigour when running several workstreams in parallel.


• A measurement culture: decisions supported by numbers.


• An appetite for collective work and curiosity about technical subjects.

Diversity \& Inclusion

ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications. For the sake of clarity, gender\-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.

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