Product Manager - Player Onboarding & Activation

Accountabilities

• Own and optimize the end-to-end player onboarding funnel, analyzing user behavior to identify drop-offs and improve conversion from visitor to active player.


• Partner closely with marketing and acquisition teams to align traffic quality, campaign intent, and onboarding performance outcomes.


• Lead the design and optimization of registration and onboarding flows, ensuring smooth integration with compliance and KYC requirements.


• Collaborate with design teams to build intuitive, high-converting user experiences that accelerate time-to-first-value.


• Act as the primary product point of contact for onboarding and activation-related initiatives, ensuring alignment across stakeholders.


• Present product performance, roadmaps, and insights to senior leadership and key internal stakeholders.


• Conduct user acceptance testing and ensure delivered features meet quality, usability, and regulatory standards.


• Drive post-launch optimization through continuous monitoring of user behavior, experimentation, and data-driven improvements.

Requirements

• Minimum of 4 years of product management experience within the iGaming industry, with a strong focus on user journeys and conversion optimization.


• Strong understanding of iGaming products such as online casinos, sports betting, or similar platforms.


• Proven ability to analyze user behavior, funnel performance, and complex datasets to drive actionable product decisions.


• Experience working cross-functionally with marketing, design, compliance, and engineering teams.


• Strong organizational skills with the ability to manage multiple initiatives in a fast-paced environment.


• Deep understanding of user acquisition, onboarding flows, and activation metrics.


• Excellent communication and stakeholder management skills with the ability to influence product direction at senior levels.


• Experience with A/B testing, experimentation frameworks, and data-driven product optimization is highly valued.

Benefits

• Fully remote position with the flexibility to work from anywhere in Europe.


• Competitive compensation package aligned with experience.


• Annual performance-based reviews with opportunities for salary growth and career progression.


• Extra paid vacation days, increasing with tenure (up to 26 days total).


• Birthday day off after one year of employment.


• Health, wellness, and fitness reimbursements, including dedicated budgets after tenure milestones.


• Self-development budget for courses, training, and professional growth.


• Provided work equipment (laptop, headphones, accessories) to ensure a productive setup.


• Strong culture of transparency, experimentation, and continuous improvement in a fast-growing international environment.

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