Product Manager
About BYD
Our Purpose is to *build a zero\-emission future that reconnects humanity with nature.* We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high\-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero\-emission ecosystem.
The Product Manager is responsible for the market\-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.
Core Responsibilities
1\. Market and Competitive Analysis
- Conduct price positioning analyses based on MSRP (list price) and transaction prices.
- Perform equipment\-adjusted competitive analyses to ensure objective product positioning.
- Monitor financing and leasing offers across competitors and align with captive finance partners.
- Define product segments and determine market\-specific specifications in alignment with HQ.
- Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.
- Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.
- Ensure price and trim harmonization across the model range.
- Develop pricing strategies in close cooperation with HQ and the local sales organization.
- Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.
- Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.
- Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).
- Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.
- Manage end\-of\-life (EOL) activities: phase\-out planning, special editions, price measures, and sell\-out deadlines per model.
- Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.
- Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.
- Support the marketing department with product communication, launch campaigns, and storytelling content.
- Ensure competitive and profitable product positioning within the German market.
- Support sales growth through data\-driven product and pricing strategies.
- Strengthen the brand perception and credibility of Chinese automotive products in Europe.
- Promote our product at any time internally externally and for all stakeholders.
- Strategic and analytical thinker with strong commercial acumen.
- High attention to detail and a proactive, results\-oriented mindset.
- Excellent stakeholder management and cross\-functional coordination skills.
- Comfortable working in a fast\-paced, entrepreneurial, and multicultural environment.
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