Product Lead Digital Investment Products

• REQ\-10112115


• 21/05/2026


• Customer Journey


• Brussels, Belgium


• ING Bank

At Investments, we help customers grow their money with simple, recognizable digital products and a seamless experience from inspiration to goal achievement, supported by high‑quality advice when it matters.

The Digital Investment cluster is responsible for ING’s core digital investment products in Belgium: Self Invest, Easy Invest, Invest Up and Star Fund. These products are central to how customers start, grow and manage their investments.

As Product Lead Digital Investment Products, you own these products end‑to‑end. You define the strategy and roadmap, drive discovery and delivery, ensure customer experience, secure regulatory compliance and realise business value. You work closely with Belgium and Global stakeholders and manage a team of 4–8 Customer Journey Experts.

You are part of the Investment Products \& Flows Area management within the Investments Tribe.

Roles and responsibilities

1\. Develop \& communicate the vision

• Define a clear product vision and strategy for digital investment products in Belgium.


• Translate customer needs, market developments and regulatory requirements into priorities.


• Ensure alignment between Belgian ambitions and the Global Investments Tribe.

• Take ownership across discovery, prioritisation, delivery, launch and continuous optimisation.


• Manage and prioritise the backlog, balancing value, commercial impact, regulation and tech sustainability.


• Steer predictable delivery across local squads and global dependencies.

• Lead a multidisciplinary team of CJEs and developers.


• Act as hierarchical manager for CJEs, coaching and developing craftsmanship.


• Interface with business, tech, data, legal, compliance, risk, operations and global teams.

A colleague who wants to build the next generation of digital retail investing. Someone who takes ownership, helps others succeed, brings fresh ideas, thrives in complexity and collaborates naturally.

As Product Lead Digital Investment Products, you bring:

• People leadership and the ability to build an effective, diverse and engaged team.


• Strong customer focus and ability to translate insights into improvements.


• Strategic mindset with hands‑on delivery across business and IT.


• Strong communication and stakeholder management skills.


• Passion for investments and market trends (or eagerness to learn).


• Excellent prioritisation skills and ability to switch between strategic and operational detail.


• Excellent English (and Dutch or French). Master’s degree required; people management experience is a plus.

• Personal growth and challenging work with countless opportunities.


• An informal, dynamic environment with innovative colleagues.


• A progressive, agile way of working where new ideas are valued.


• A hybrid working model balancing autonomy and team wellbeing.


• Broad opportunities to grow within Tribe Investments.

Questions? Just ask

ING’s vision is to unlock our people’s full potential through our inclusive culture where everyone has the opportunity to develop and have impact for our customers and society. To achieve this vision, our policies support diversity, equity, and inclusion. As an equal opportunity employer, we do not tolerate discrimination of any kind with regard to age, gender, gender identity, cultural background, experience, religion, race, ethnicity, disability, family responsibilities, sexual orientation, social origin, or any other status protected by applicable law. If you require any assistance or if we can accommodate you in any way when participating in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you to ensure a fair and accessible process. Read more about our commitment to diversity, inclusion and belonging here.

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