PR & Communications Specialist, Sales Market CH (m/f/d)
Job Description WHAT YOU’LL DO
As a PR \& Communications Specialist with focus on PR, Press and Internal Communications, you will drive and execute PR and communications strategies that strengthen brand positioning and support business objectives across the market.
*You will:*
- Develop and implement local PR and communication plans aligned with global strategies
- Build and maintain relationships with media, influencers, and key stakeholders
- Execute omnichannel campaigns and manage activations, ensuring consistent messaging
- Monitor and analyse media coverage, campaign performance, and sentiment to drive improvements
- Lead press relations, events, product placements, and crisis communication activities
You will be part of the Marketing function, collaborating closely with marketing, brand, and sales teams. You will work with internal stakeholders across the organisation as well as external partners such as agencies, media, and influencers to ensure consistent and impactful communication.
WHO YOU ARE
*We are looking for people with…*
- A degree in communications, PR, marketing, or a related field, or equivalent experience
- Several years of experience in PR and communications, ideally within fashion, retail, or consumer brands
- Strong knowledge of media landscapes and established industry networks
- Proven experience in planning and executing integrated communication strategies
- Excellent written and verbal communication skills in English and German and ideally French
- Structured and detail\-oriented in managing multiple projects and stakeholders
- Collaborative and confident in building relationships across functions
- Analytical, with the ability to translate insights into actions
- Adaptable in a fast\-paced and evolving environment
- Aligned with brand values and able to represent the company externally
H\&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H\&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H\&M and H\&M Group Brands such as ARKET, COS, H\&M Home, Weekday, \& Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
This is a full\-time position, based in Zurich.
If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible, but no later than 20th of June.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
*Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.**Take the next step in your career together with us. The journey starts here.*
- *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.*
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