PR Account Director – Senior Account Director - Manchester

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team.

This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).

This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.

Necessary Experience

• High level of writing skills and ability to adapt style for different audiences


• A strong understanding of the media, editorial requirements and what makes a story


• Ability to demonstrate creativity and innovative thinking


• Experience of delivering impactful communications campaigns from inception through to delivery


• Ability to build relationships internally and externally, at all levels


• Strong organisational and time management skills


• Demonstrates the ability to work independently, whilst maintaining team role


• Strong administrative and project management skills


• Professional demeanour, sets a strong example to junior members of the team


• A thorough understanding of the value and importance of PR and its place within the overall communications/marketing mix


• A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools


• Ability to work to deadlines


• Strong presentation skills, presenting effectively and talking with authority


• The ability to forge long lasting and meaningful relationships with clients


• Strong financial and commercial awareness


• The ability to manage a client’s marketing budget


• Reliable, committed and organised with an ability to handle change easily


• Confident and has the ability to foster confidence and respect from clients


• Great inter-personal skills

• Plan and implement impactful communications campaigns


• Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives


• Ensure pro-active service and that accounts are serviced to the correct level


• Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum


• Ability to write “journalist quality” press releases


• Assist in the reporting, analysis and evaluation of campaigns


• Liaise with the client and act as key point of contact in support of senior consultants


• Sell ideas, promotions and features to clients and media


• Delegate to junior members of the team effectively


• Supervise Account Executive and Account Manager’s activity and workload


• Fully participate in brainstorms and create workable programmes for new business and existing clients


• Keep track of impending deadlines and ensure all work is completed in a timely manner


• Actively participate in new business development including proposal writing


• Identify new business opportunities


• Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend


• Ensure all work is completed on time and within budget


• Lead on accounts and monitor client satisfaction levels


• Producing draft fee and expense budgets for new business


• Represent the agency at events

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