PPC Manager

PPC Manager (Google Ads) – Lead Pronto

Salary: £30,000 \- £35,000

Overview

Lead Pronto is a fast\-growing, award\-winning lead generation company based on the Wirral. As we continue scaling across 14\+ sectors, we’re hiring a PPC Specialist (Google Ads) to take ownership of performance across our growing portfolio of high\-volume lead generation campaigns.

This is not an entry\-level role.

We’re looking for someone with 1–3 years of hands\-on Google Ads experience, ideally in lead generation or performance marketing, who already understands how to drive and optimise campaigns — and now wants to operate at scale.

You’ll be working directly inside real, high\-budget accounts, alongside experienced PPC specialists, data teams, and our Head of PPC.

What You’ll Be Working On

You’ll manage and optimise live campaigns across:

• Search, Shopping, Performance Max \& Demand Gen


• Multi\-sector lead generation accounts (14\+ industries)


• High\-volume campaigns for brands including EDF Energy, OVO Energy, Anglian Group, National Accident Helpline, and 100\+ other clients

This is a performance\-first environment — every decision ties back to CPL, ROI, and lead quality.

You’ll also work inside our internal system, Prontify, giving you real\-time access to:

• CPL performance by campaign \& sector


• Channel and keyword\-level insights


• Live client feedback loops (for rapid optimisation decisions)


• ROI\-based performance dashboards

What You’ll Be Doing

• Managing day\-to\-day performance of Google Ads accounts


• Building and optimising campaigns across Search, Shopping, PMax \& Demand Gen


• Ensuring CPL and lead quality targets are consistently met


• Identifying wasted spend and scaling profitable segments


• Working with real\-time data to make fast optimisation decisions


• Running structured testing across ads, audiences, and campaign types


• Collaborating with production, design, and account management teams


• Contributing to cross\-sector growth strategies and campaign expansion

You’ll be expected to own performance — not just report on it.

What We’re Looking For

• 1–3 years Google Ads experience (essential)


• Strong background in lead generation / performance marketing (preferred)


• Confident managing multiple accounts or campaigns simultaneously


• Comfortable working with data, dashboards, and performance metrics


• Experience with reporting, optimisation, and performance analysis


• Strong understanding of CPL, conversion tracking, and lead quality


• Ability to make data\-driven decisions quickly in a fast\-paced environment


• Good communication skills and ability to work in a team

You don’t need to be senior \- but you do need to already understand how Google Ads *actually performs in real accounts*, not just theory.

What You’ll Learn \& Progress Into

This role is designed to accelerate you into a Senior PPC Specialist / Lead Gen Strategist.

You’ll gain exposure to:

• Large\-scale multi\-sector lead generation systems


• Advanced optimisation frameworks used across high\-spend accounts


• Real\-time feedback loops between leads, sales, and ad platforms


• Budget allocation strategies across acquisition vs performance segments


• Internal tools and automation systems (Prontify)

You’ll be working closely with senior PPC leadership and a large production team, giving you exposure to how high\-volume lead generation systems are actually built and scaled.

About Lead Pronto

Lead Pronto is a digital customer generation company. We build and scale systems that generate measurable leads and customers through:

• Google \& Bing Lead Generation


• Social Lead Generation


• Outbrain \& Taboola campaigns


• CRM integration \& lead reporting systems


• Strategic sales scripts \& conversion optimisation

We don’t “run ads”.

We build lead generation systems that produce measurable business outcomes.

Personal Attributes

We’re looking for someone who is:

• Hard working


• Motivated and ambitious


• Analytical and detail\-oriented


• Comfortable in fast\-paced environments


• A strong communicator


• Eager to keep improving and learning


• Calm under performance pressure

Benefits

• Monthly bonus scheme (5% of company revenue pool shared across production team — some employees earn £1,000\+ extra per month)


• Casual dress environment


• Company events


• Pension scheme


• Free parking / on\-site parking


• Work\-from\-home Wednesdays (optional)


• Strong internal progression pathway into senior PPC roles

Job Type

Full\-time \| Permanent

Work Location

In\-person (Wirral office)

• optional remote working on Wednesdays

Pay: £30,000\.00\-£35,000\.00 per year

Benefits:

• Casual dress


• Company pension


• Free parking


• On\-site parking


• Sick pay

Work Location: In person

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