Performance Strategy Manager

ROLE OVERVIEW

We are looking for a curious and analytically driven Manager to join our Performance Strategy team (Perform) and play a key role in delivering performance strategy across a portfolio of clients. This is a role that demands a sharp eye for data, a structured approach to analysis, and the ability to turn performance insight into clear, commercially relevant recommendations.

Working closely with the Senior Manager, the Manager contributes to ensuring client consistently get the best possible return from their media investment, while developing their strategic thinking and client skills in an environment that values both rigour and ambition.

KEY RESPONSIBILITIES

Campaign Monitoring

• Monitor the performance of live campaigns delivered by the Activation team daily, tracking progress against agreed KPIs and flagging deviations to leadership promptly.


• Identify trends, anomalies, and optimisation opportunities from live campaigns data and escalate with clear supporting evidence and context.


• Prepare structured optimisation notes and recommendations to be fed back through the Senior Manager.


• Escalate any delivery concerns (i.e. misaligned targeting, pacing issues, creative discrepancies) to the Senior Manager promptly.

• Produce regular performance reports for clients and internal stakeholders, ensuring accuracy and timelines.


• Generate insights\-led output from campaign data that go beyond the numbers.


• Maintain and update client dashboards and trackers on an ongoing basis.


• Contribute to PCA’s and document key learnings for future planning cycle.

• Support the Senior Manager in day\-to\-day client communications, responding to BAU queries accurately and professionally.


• Contribute to and present client\-facing reports and performance updates, developing confidence and clarity in communicating data\-driven insights to clients over time.


• Develop strong working relationships with client contacts at an appropriate level.


• Represent the team professionally in client calls and meetings, with growing confidence over time.

• Support the Senior Manager in developing test\-and\-learn frameworks across creative, audience, and bidding strategies to be briefed to and executed by the Activation team.


• Stay current with platform updates, new features, and channel best practices and share relevant learnings with the team.


• Propose test opportunities to the Senior Manager tat could improve campaign performance, grounded in data from live activity.

• Follow established team processes and quality standards for all campaign work.


• Maintain accurate and up\-to\-date documentation across all active client accounts.


• Support the Senior Manager in ensuring the team’s admin and operational hygiene is consistently maintained.


• Contribute positively to team culture, showing a proactive and solutions\-focused attitude.

• Solid understanding of paid media fundamentals across different channels.


• Strong analytical skills, comfortable working with data and translating it into clear insights.


• Attention to detail and a high bar for accuracy in all work outputs.


• Excellent communicator, able to explain campaign performance, and flag issues proactively.


• Organised and capable of managing multiple tasks and deadlines simultaneously.


• Collaborative team player who contributes positively to team dynamics.

• 2 years of experience in performance or digital marketing, ideally within a media agency.


• Masters degree in Marketing/ Digital Marketing or equivalent


• Familiarity with paid media platforms (Google ads, Meta, DV360, etc.) at a reading and reporting level, sufficient to interpret performance data and assess delivery quality.


• Strong understanding of performance metrics across paid channels and how they relate to business outcomes.


• Proficiency in Excel and exposure to reporting/dashboarding tools.


• Familiarity with analytics platforms such as GA4 for performance validation and reporting.

Pay: €38,000\.00 per year

Work Location: Hybrid remote in Dublin, County Dublin

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