Performance Marketing Specialist (m/v/x)

Commercial
Specialist
Did you know that Testachats Testaankoop's online portal counts more than a million visits per month? In order to take advantage of this huge opportunity and to optimize the presentation of our products and services, our service Marketing is looking for a Digital Marketeer.

Your challenge:

Together with your colleagues and the management:

• You’ll define and drive the digital acquisition and growth strategy across owned media (portal/social media/app/..) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management.


• You’ll implement and adapt the strategy, roadmap and features definition according to the needs.


• You’ll translate this strategy into concrete digital initiatives focused on acquisition, conversion optimisation and growth.


• You’ll play a key role in identifying growth opportunities and turning data insights into measurable improvements in acquisition, conversion and retention.

You will be responsible for:

• Optimising the marketing presentation and conversion of the portal.


• Proposing and developing innovative initiatives to improve user journeys and conversion.


• Monitoring digital performance, analysing results and translating insights into optimisation opportunities.


• Define and execute experimentation and A/B testing initiatives.


• Manage digital acquisition and optimisation budgets, ensuring ROI\-driven investments.


• Collaborate with internal stakeholders (Editorial, BT, Marketing) and manage external agencies and partners.

You will work in a team of 6 colleagues and will be reporting to the Marketing Team Lead. You will be in close collaboration with Editorial and BT.

Our expectations:

• Bachelor in Marketing, communications (or equivalent by experience).


• A minimum 5 years of experience in digital marketing or performance marketing roles, ideally within subscription, media or digital product environments.


• Strong expertise in digital acquisition, analytics and performance marketing, with proven experience in several of the following areas: Analytics tools, SEO \& SEA, Social Media platforms, Conversion rate optimization, Traffic, Acquisition, Sitecore, HTML


• Experience working with CMS platforms and collaborating with editorial and technical teams.


• Experience working with analytics platforms and dashboards, with the ability to translate data insights into concrete marketing optimisations.


• A good command of English; a basic knowledge of Dutch and French (minimum A2\-level).

Our offer:

• A high degree of task variety and the opportunity to further develop and maximize your competences in a group with international fame.


• An environment where initiative is valued.


• A team with a good sense of humour!


• A correct remuneration package, fringe benefits (3 insurances, meal vouchers, ...).


• Easy to reach location (close to train station Brussels\-Midi / Zuid).

Why join us ?

• 5 good reasons to work at Testaankoop


• Discover our salary package

At Testaankoop we want to reflect the society of consumers we represent. Therefore we are an active promotor of diversity at all levels.

Hoe verloopt het proces?
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Eerste telefonisch contact

met de recruiter (of negatief antwoord als je profiel niet overeenkomt)
Interviews

Eerst met mijn toekomstige directe manager via video, daarna met de afdelingsmanager en de HR Business Partner in onze kantoren
Online vragenlijsten

(persoonlijkheid, motivatie en redenering).

Leadership Assessment als teammanagement.
Salarisvoorstel.

Arbeidscontract.

Onboarding.

Gefeliciteerd!

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