Performance Marketing

Build. Test. Optimize. Repeat.

Do you enjoy turning data into action? Are you motivated by creating ads, testing new ideas, improving performance, and seeing measurable business results from your work?

At Profoto, performance marketing plays a central role in how we build demand, acquire customers, and grow globally. We're looking for a curious and hands\-on Performance Marketer who wants to create campaigns, develop advertising concepts, optimize performance, and continuously improve results.

This role is particularly well suited for someone early in their career who enjoys learning fast, taking ownership, and making things perform better every day.

Why Profoto?

Profoto is the world's leading light shaping company and a premium brand trusted by photographers, creators, and production professionals across the globe.

Joining Profoto means becoming part of an international company where your work has a direct impact on customer acquisition, revenue growth, and digital performance across multiple markets and customer segments.

You'll work in a collaborative environment with short decision paths, ambitious goals, and plenty of opportunity to take ownership. We value curiosity, initiative, and people who enjoy turning ideas into action.

You'll have the freedom to experiment, test new approaches, learn quickly, and continuously improve performance while helping shape the future of digital growth for a global premium brand.

What you'll do

As Performance Marketing, you'll work hands\-on with campaign creation, ad production, testing, optimization, and performance analysis across multiple channels, audiences, and markets.

You'll work primarily in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, and related performance marketing tools.

You will:

• Create, launch, manage, and optimize advertising campaigns across paid channels


• Develop ad copy, campaign messaging, creative concepts, and campaign assets for different audiences and customer segments


• Create, adapt, and publish ads across Meta, Google, LinkedIn, and other relevant platforms


• Test different creative concepts, visual approaches, messaging, hooks, offers, and audience strategies to improve performance


• Analyze campaign performance and turn insights into clear actions


• Build and improve automated marketing flows and customer journeys


• Run structured experiments and continuously improve campaign effectiveness


• Collaborate with internal teams across Creators, Studio, and Cinema


• Help ensure marketing investments generate measurable business results

Unlike many performance marketing roles that focus primarily on reporting and optimization, this role also involves creating and developing advertising concepts, ad copy, campaign messaging, creative variations, and campaign assets. You'll be actively involved in both the creative and performance side of digital marketing.

A key part of the role is continuously testing new creative concepts, formats, messaging, audiences, and campaign structures to identify what drives the strongest business outcomes.

You will be responsible for continuously improving key performance metrics such as ROAS, CPA, conversion rate, customer acquisition, and revenue contribution.

You'll also explore how AI can improve campaign creation, audience development, creative production, performance analysis, reporting, and workflow automation.

What we're looking for

We care more about your potential, curiosity, and ability to learn than the number of years on your CV.

You may have gained experience through internships, agency work, freelance projects, side projects, student initiatives, ecommerce businesses, or your first professional role.

You will likely thrive in this position if you:

• Enjoy working directly in advertising platforms


• Enjoy creating ads, developing messaging, and testing creative ideas


• Like combining creativity with data and performance


• Like testing, learning, and improving performance


• Are analytical and data\-driven


• Take ownership and enjoy getting things done


• Can quickly turn insights into action


• Are curious about AI and emerging marketing technologies


• Like finding smarter ways to improve results

Experience that will help you succeed

We're not looking for someone who ticks every box. However, experience in some of the following areas will help you succeed in the role:

• Approximately 1–3 years of experience within performance marketing, paid media, ecommerce marketing, digital advertising, or similar areas


• Experience building, managing, and optimizing campaigns across Meta Ads, Google Ads, LinkedIn Ads, or similar advertising platforms


• Experience creating ads, writing ad copy, developing campaign messaging, and testing creative concepts


• Experience analyzing campaign performance and turning data into actionable improvements


• Familiarity with A/B testing, audience segmentation, attribution, and conversion optimization


• Experience using GA4, Looker Studio, or similar analytics and reporting tools


• Experience managing campaign budgets and optimizing performance against business KPIs


• Experience from ecommerce, agency environments, internships, student projects, freelance work, or personal ventures is considered valuable


• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar to improve workflows, content creation, analysis, and productivity

You should be fluent in both Swedish and English, spoken and written.

Tools and platforms you'll work with

Examples of platforms and tools used in the role include:

• Meta Ads Manager


• Google Ads


• LinkedIn Campaign Manager


• Google Analytics 4 (GA4\)


• Looker Studio


• CRM and marketing automation platforms


• Creative testing and optimization frameworks


• Dashboarding and reporting tools


• AI tools such as ChatGPT, Claude, Gemini, or similar

Who you are

You are curious, self\-driven, and not afraid to challenge ideas or ask questions.

You thrive in an environment with high ceilings, open discussions, and plenty of room to take initiative.

You prefer taking action over waiting for perfect conditions. You understand that testing, learning, and occasionally getting things wrong is part of making progress. You would rather try something, learn from it, and improve than play it safe and miss an opportunity.

You're comfortable taking ownership, solving problems, and moving things forward. You enjoy exploring new tools and technologies and are always looking for smarter ways to improve results.

Most importantly, you're eager to learn, grow, and create measurable impact through your work.

Want to join Profoto – The Light Shaping Company?

We kindly ask you not to include a cover letter. Instead, please focus on providing a clear CV.

Interviews are conducted on a rolling basis, so we encourage you to apply as soon as possible.

Candidates who pass the initial screening will be invited to complete a short set of online assessments covering logical, numerical, and verbal reasoning as one part of the overall recruitment process.

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