Performance Marketing Manager, Paid Social

Accountabilities:

• Design, launch, and manage user acquisition campaigns across paid social platforms including Meta, TikTok, X, Snapchat, and other relevant channels for both web and app products.


• Own end-to-end campaign execution including budgeting, setup, optimization, and performance tracking with a strong focus on CPA, ROAS, and LTV targets.


• Brief, coordinate, and optimize creative production efforts, including UGC content, in collaboration with internal and external creative teams.


• Continuously test and iterate on ad creatives, messaging, targeting strategies, and funnel structures to maximize campaign performance.


• Collaborate closely with creative, analytics, BI, and product teams to scale successful campaigns across multiple international markets.


• Analyze performance data using tools such as AppsFlyer, Google Analytics, and internal dashboards to generate actionable insights and optimization opportunities.


• Run structured A/B testing frameworks to improve conversion rates and validate growth hypotheses across the user journey.


• Stay ahead of paid social trends, platform changes, and emerging acquisition opportunities to maintain competitive advantage.


• Build and maintain strong relationships with platform partners to access beta features, insights, and strategic support.

Requirements

• 3+ years of experience in performance marketing or user acquisition with a strong focus on paid social channels such as Meta, TikTok, and X.


• Proven track record of managing and scaling campaigns across both web and app environments with measurable impact on CPA, ROAS, and LTV.


• Strong analytical mindset with the ability to interpret data, design experiments, and scale winning strategies.


• Hands-on experience with tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, Google Analytics, and related marketing analytics platforms.


• Solid understanding of full-funnel digital marketing, including creative strategy, conversion optimization, and cross-channel coordination.


• Comfortable working in a fast-paced, performance-driven environment with tight feedback loops and iterative testing.


• Strong collaboration skills, with experience working closely with creative, BI, analytics, and product teams.


• Fluency in English; additional languages are considered a plus.


• Nice-to-have: experience in gaming, iGaming, or other highly competitive and regulated digital industries, as well as familiarity with AI tools for marketing workflows.

• Quarterly performance-based bonuses.


• Flexible working hours and autonomy over daily schedule.


• 28 days of paid annual leave.


• Top-tier equipment provided to support high-performance work.


• Referral bonus programs.


• Opportunity to work in a global, multicultural, and highly skilled team.


• High-impact role within a lean structure where individual contributions are highly visible.


• Stability and long-term growth within a well-established global business.

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