Performance Marketing Manager
About InvestEngine
InvestEngine makes investing powerfully simple.
In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy\-to\-use, diversified ETF portfolios. With over £3 billion invested, an award\-winning service, and a passionate team \- we’re just getting started.
About the Role
Paid Activation is a growing area and we want to build a best in class team to help fuel our next stage of growth. We're looking for a hands\-on, data\-obsessed Performance Marketing Manager who will build, launch and optimise our paid media campaigns day\-to\-day. You'll own our paid acquisition channels end\-to\-end, working with the Head of Performance Marketing to drive cost efficient strategic growth across a portfolio of platforms with a bias for testing and a sharp eye on unit economics.
What You’ll Do
*Campaign Execution \& Management*
- Build, launch, and optimise paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit and LinkedIn \- with potential to expand further across other channels.
- Collaborate with the Content, Design, Video and Influencer teams to create cut\-through and compelling creatives for our key audience segments and channels.
- Manage budgets on a daily basis, reallocating spend toward highest\-performing campaigns in real time
- Set up and maintain campaign structures, audience segments, bidding strategies, and tracking
- Own channel\-level reporting — build dashboards, monitor KPIs (CAC, ROAS, LTV:CAC, CVR), and surface actionable insights
- Design and run structured A/B tests across creatives, audiences, landing pages, and bidding approaches
- Work with the Marketing Analyst to identify conversion funnel drop\-offs, assess campaign effectiveness and drive insights to further refine spend, targeting and messaging
- Identify and pilot new acquisition channels, evaluating CAC and scalability
- Collaborate with the brand and content teams to align paid creative with organic messaging and seasonal moments
- Present performance updates and recommendations to senior stakeholders regularly
What We’re Looking For
- 3\+ years experience in performance marketing brand\-side or agency, with a proven track record of managing significant paid budgets
- Preferably experience working within the fintech industry, marketplace or high\-growth startup
- Deep platform / channel marketing expertise \- you understand campaign types, auction dynamics, targeting capabilities, and algorithm behaviours
- Strong analytical skills \- you have a passion for digging into the data and understand what is working, what isn’t, and why
- A keen eye for marketing design and strong appetite for testing and experimenting with new creative ideas outside of the box
- Ability to demonstrate experience on how you have leveraged AI to streamline or evolve your work processes
- Solid grasp of attribution models and the limitations of platform\-reported data
- A test and learn, curious mindset
- Strong presentation, organisational and communication skills
- Highly proactive with a willingness and ability to get hands dirty, to speak up and to always ask why
- Passion for personal finance
- Takes as much pride in seeing their team win as they do in seeing themselves win
- A natural problem solver, and is comfortable asking questions and figuring things out. Isn’t afraid to say “I don’t know”.
How We Work
We’re a lean, fast\-moving team that values clarity, ownership, and transparency.
You’ll have the freedom to experiment, the responsibility to follow through, and the backing of a team that values clear thinking and open dialogue. We believe in solving problems at the root, not just treating the symptoms.
What We Offer
- Hybrid working with 1–2 days a week in our central London office
- Option to work remotely from anywhere for up to 3 months per year
- A flat structure, open culture, and real autonomy
Our Hiring Process
- Introductory call with our Talent team
- Gamified cognitive assessment to understand how you think and problem\-solve
- Competency interview
- Senior leadership interview to explore alignment with our culture, values, and strategic direction
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