Performance Marketing Executive
Reed
Rochester
Full-time
GBP 30,000 – 35,000
3 jobs in Rochester — and more nearby.
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Join a leading organisation in the Southeast as a Performance Marketing Executive where you’ll play a key role in driving measurable business growth.
This opportunity is ideal for a commercially minded and analytically driven individual who thrives in a fast-paced, dynamic environment. You’ll be passionate about performance, using data and insight to optimise campaigns, improve ROI, and deliver tangible results.
Day-to-day of the role:
- Own marketing performance and instruction generation.
- Monitor and analyse portal ROI, lead quality, and valuation lead performance.
- Test and optimise portal spend allocation and competitor benchmarking.
- Track lead follow-through and conversion, measuring website and Yomdel ROI.
- Plan, launch, and optimise campaigns aimed at generating instructions and valuations.
- Manage Google PPC, Meta (Facebook & Instagram) campaigns, and retargeting activities.
- Evaluate branch-level campaigns and leaflet distribution effectiveness.
- Support local prospecting activities, monitoring ROI and performance of various channels.
- Manage off-market and internal mailing campaigns
- Enhance website lead generation by improving landing page performance and conversion rates.
- Collaborate with developers on A/B testing and optimising lead journeys.
- Develop local content plans, optimise Google Business Profiles, and improve local SEO.
- Continuously test and evaluate new lead generation tools and strategies to improve ROI.
- Experience in performance marketing, digital marketing, paid media, or lead generation.
- Proficiency in Google Ads and Meta advertising.
- Strong skills in analytics and conversion tracking.
- Knowledge of website optimisation, A/B testing, SEO, and local visibility.
- Ability to use data to drive commercial outcomes and improve ROI.
- 33 days paid holiday plus an extra day off for your birthday.
- Pension and life insurance.
- Company rewards and incentives.
- Free on-site parking.
- Employee assistance scheme.
- Paid entry fees for charity events.
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