Performance Marketing Executive

About Us

AIMS Accountants for Business is one of the UK’s largest networks of independent accountancy practices, supporting SMEs across the country.

We combine the strength of a national brand with local expertise, delivering marketing, systems, and support that help our franchisees grow sustainable, profitable businesses.

Marketing sits at the heart of what we do — driving lead generation, visibility, and growth across almost 200 locations nationwide.

The Role

We are seeking a Performance Marketing Executive to take ownership of our marketing activity across both national campaigns and local franchise growth.

This is a varied, hands-on role where you will be responsible for managing and optimising performance across multiple channels, working closely with both Head Office and individual franchisees.

You will play a key role in ensuring our marketing is data-driven, scalable, and delivering measurable results across the entire AIMS network.

Key Responsibilities

• Manage and optimise Google Ads (PPC), SEO and paid social campaigns


• Drive lead generation performance across the AIMS network


• Analyse campaign performance and report on key metrics (ROI, CPL, conversions)


• Support and advise franchisees on local marketing strategy and activity


• Deliver targeted campaigns at both national and local level


• Monitor and optimise the AIMS website and digital presence


• Ensure all marketing activity aligns with brand guidelines and messaging


• Work across a range of channels including email, social media, and digital campaigns


• Identify opportunities for growth and continuous improvement

Skills & Experience Required

• Proven experience in a performance marketing or digital marketing role


• Strong knowledge of:


• Google Ads (PPC)


• SEO


• Campaign tracking and analytics tools


• Experience managing multiple campaigns and stakeholders simultaneously


• Strong analytical skills with a data-driven mindset


• Excellent communication skills, with the ability to support non-marketing stakeholders


• Highly organised and proactive approach to workload

Desirable:

• Experience working within a franchise or multi-location business model


• Familiarity with CRM systems and lead tracking


• Experience across both B2B marketing and local marketing campaigns

What We Offer

• Competitive salary


• Head Office in Ashford


• Opportunity to work across a national brand with local impact


• A varied role with real ownership and autonomy


• Ongoing development and progression opportunities

Why Join AIMS?

This is a unique opportunity to step into a role where you will:

• Influence marketing strategy at a national level


• Work directly with business owners


• See the tangible impact of your work on lead generation and growth

If you're looking for a role where you can combine strategy, execution, and real commercial impact, this is it.

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