Perfect Store Controller

Overview:

The Perfect Store Lead is a senior role within the DX Category Leadership team, owning the end\-to\-end execution agenda for the Savoury Snacks portfolio across the Organised Trade channel. The role represents the voice of the channel and customer, shaping a coherent multi\-year category strategy that delivers disproportionate growth for PepsiCo. It translates the long\-term category vision and brand strategies into clear ‘Picture of Success’ blueprints; format\-specific playbooks that define what ‘great’ execution looks like in\-store. Operating at the centre of a complex matrix, the role partners closely with Sales, Insights, RGM, Marketing, Supply Chain and Commercialisation to shape the medium\-term operating plans (e.g. AOP, JBP) and execute with excellence.
Responsibilities:
Category Leadership:* Update and own deployment of the Category Vision \& Growth Story (e.g. Discovery Days).

• Translate insight into clear growth priorities by sub\-channel and customer.

Portfolio Strategy, NPD \& Differentiation:* Influence innovation calendar to enable channel and customer agendas.

• Ensure innovation is strategically differentiated and shopper\-led.


• Manage network portfolio and define clear portfolio roles (using Growth Navigator).


• Balance core growth, premiumisation and incremental innovation.

NPD Strategic Inputs \& Performance:* Input G2 rate of sale assumptions and G3 distribution targets for NPD.

• Ensure pipeline is aligned to Category Vision and Growth Navigator strategies.


• Monitor NPD performance vs. G2 targets (e.g. ROS, distribution, incrementality).

‘Pictures of Success’ \& Selling Stories:* Co\-create brand selling stories with Marketing.

• Update ‘Pictures of Success’ to define what ‘great execution’ looks like in\-store.


• Support Sales with clear execution vision by sub\-channel and customer.

Execution Metrics \& Tracking:* Set channel and customer execution KPI targets (AOP).

• Track delivery via GCC R\&A and drive corrective action.

Qualifications:

• 7\-10\+ years working within Category Management or Commercial functions within FMCG.


• Direct omnichannel experience is preferred.


• Proven examples of category\-first or ‘triple\-win’ leadership is a must.


• Management of a small team; excellent stakeholder management within a matrix organisation.


• Track record of translating strategic initiatives into operational proposals to grow the category.


• Fluency with complex data sources (e.g. Nielsen, Kantar).


• Proficiency in Microsoft Office Suite (Excel, PowerPoint).

Skills \& Behaviours

• Strong analytical skills with proficiency in data analysis tools and techniques.


• Excellent communication and interpersonal skills (e.g. storytelling, persuasive narratives).


• Presents complex information and recommendations in a simplified, yet compelling manner.


• Cleary articulates the business impact (i.e. connects the insights, actions \& implications).


• Has strong business acumen (across Commercial, Finance \& Operations).


• Demonstrates ‘end\-to\-end’ thinking and thought\-leadership (i.e. future\-fit).


• Ability to build strong senior\-level relationships with internal and external stakeholders.


• Proven track record of influencing and implementing successful multi\-year strategies.


• Ability to work independently and collaboratively in a fast\-paced environment.

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