Part-Time Head of Social Media and Influencer Marketing (Maternity Cover)

Reporting Structure

Reports to: Group Director of Brand Marketing

Direct Reports: NA

Key collaborators: Brand & Marketing Team, Local Marketing Teams, General Managers, PR Agencies, Membership Team, Commercial & Revenue Team, External Agencies and Influencer Partners

Key Responsibilities

Brand Social Media Management

• Own the day-to-day management of Aethos’ brand social media channels, including Instagram and LinkedIn.


• Work closely with the Brand Team to curate and publish content aligned with brand priorities and campaigns.


• Manage community engagement across brand channels, responding to comments, messages, and audience interactions.


• Drive follower growth, engagement, reach, and audience development across brand-owned channels.


• Maintain content calendars and publishing schedules for brand accounts.

• Oversee social media activity across all Aethos hotels, clubs, and F&B outlets.


• Ensure local teams maintain active and consistent publishing schedules.


• Monitor content quality, brand alignment, visual standards, and messaging across the portfolio.


• Review, approve, or request revisions to content where required.


• Act as the final quality gate for social media activity across the group.


• Develop and maintain social media frameworks, guidelines, and best practices for local teams.


• Provide ongoing coaching and support to local marketing teams.

• Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities.


• Implement, maintain, and continuously refine influencer marketing frameworks, processes, and standards across the group.


• Review and approve all influencer partnerships, creator stays, and collaborations across Aethos properties and outlets.


• Support local teams in identifying relevant creators and partnership opportunities, ensuring consistency in approach and quality.


• Lead influencer outreach and partnership management for brand-led activations, corporate initiatives, and destinations where local marketing support is not yet in place, including new openings.


• Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations.


• Track emerging creators, platform trends, and industry best practices to continuously strengthen Aethos’ influencer marketing approach.

• Own performance reporting for Aethos’ brand social media channels.


• Review and evaluate performance across destination and outlet accounts through regular reporting from local teams.


• Hold local teams accountable to agreed social media objectives, publishing standards, and performance expectations.


• Provide strategic recommendations and challenge underperformance where required.


• Track platform developments, emerging trends, and competitive activity to continuously evolve Aethos’ social media approach.

Requirements

• 4–6+ years of experience in social media marketing, digital marketing, or content marketing.


• Proven experience managing brand social media channels.


• Strong understanding of Instagram, LinkedIn, and emerging social platforms.


• Experience overseeing multi-brand or multi-location social media ecosystems is highly desirable.


• Experience managing influencer partnerships and creator collaborations.


• Excellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels.


• Strong community management and audience engagement skills.


• Strong organisational and stakeholder management abilities.


• Experience analysing social media performance and translating insights into actionable recommendations.


• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.


• Experience within hospitality, lifestyle, travel, or luxury brands is considered a plus.

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