Paid Search Optimization Specialist

Job Title : Paid Search Optimization Specialist

Location : London

Duration : 12 Months Contract

Mode : Hybrid (3 Days/Week)

Responsibilities :

• Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.


• Ensure campaigns are executed flawlessly, with a constant eye on performance.


• Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.


• Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.


• Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.


• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).


• Hand-on bid based buying and optimization across a number of platforms.

• Hands-on, in-platform experience within a Paid Search position.


• Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.


• Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.


• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.


• Strong verbal and written communication skills.


• Analytical and comfortable dealing with data and reporting.


• Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.


• Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).


• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.


• Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.


• Must have the legal right to work in the country you are applying for.

This listing is from reed. View original listing ↗