Paid Search Manager

Paid Search Manager

As a Paid Search Manager, you'll play a critical role in our client's business growth strategy. Reporting to the Head of Digital Marketing, you'll develop, implement, and optimize high-performing PPC campaigns to achieve our client's business objectives. Your expertise will drive lead generation, increase website traffic, and maximise conversions.

Responsibilities:

• Build, launch, and manage innovative Paid Search campaigns focused on KPI and ROI.


• Develop and implement PPC strategies aligned with business objectives.


• Manage PPC budgets and adjust bids to optimize ROI.


• Analyse campaign data to generate insightful reports and optimize campaigns for maximum ROAS.


• Conduct thorough keyword research and create compelling ad copy.


• Collaborate with internal teams to ensure maximum campaign performance.


• Stay updated with the latest PPC trends and best practices.

Requirements

• Minimum of 3 years of relevant experience in managing Paid Search campaigns.


• Proficiency in analytics tools (Google Analytics) and tracking/conversion optimisation.


• Strong numerical and literacy skills.


• Ability to produce accurate, commercially focused MI that tracks against business KPIs.


• Up-to-date with digital marketing trends.


• Enthusiastic with a desire to learn and grow.


• Experience in paid search and display advertising.

• Degree educated.


• Experience in a regulated financial service environment.


• Experience running financial services campaigns

• Friendly and inclusive working culture.


• Hybrid working options.


• Generous holiday allowance and birthday leave.


• Employee Benefits Scheme.


• Continuous Learning and Development opportunities.

Paid Search Manager

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