Paid Search Manager - 12 month FTC
<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p><strong><span data-contrast="auto">Role: </span></strong><span data-ccp-props="{"134233279":true}"> Paid Search Manager, 12 month FTC</span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233279":true,"335559739":240}"> London, United Kingdom</span></p>
<p><span data-ccp-props="{"335559739":240}"> </span></p>
<h3><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<p><span data-contrast="none">This is an 12 month FTC oopportunity to shape and scale pan-European search and lead gen for a leading global brand at a pivotal moment of transformation. You’ll play a central role in building a high-impact performance engine across markets, helping move the programme from stable BAU to measurable commercial growth.</span><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></p>
<p><span data-contrast="auto">This role will lead the delivery of the PPC / Lead Gen proposal across markets, owning the end-to-end design, implementation, scaling and optimisation of search activity (paid search, shopping, Performance Max, branded + non-branded search, and channel experimentation).</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></p>
<p><span data-contrast="auto">Translate the strategy into operational plans, campaign architectures, measurement and governance, ensuring successful market launches, smooth transition, reliable performance reporting and continuous scale.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></p>
<p><span data-contrast="auto">Build and lead a high-performing search capability working with the accounts team, commercial stakeholders and creative partners to deliver measurable growth and efficient ROI across large, multi-market businesses.</span></p>
<p><strong><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}">This role is right for you if...</span></strong></p>
<ul>
<li><span data-contrast="none">You are a search specialist with proven experience scaling paid search at enterprise scale (multi-market, multi-product, complex stakeholder environments).</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">You combine hands-on technical expertise (campaign build, bidding automation, feeds, measurement) with strong commercial judgement and the ability to present and win stakeholder buy-in.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">You enjoy translating strategy into repeatable operating models and leading teams to deliver consistent, accountable results.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
</ul>
<p><span data-contrast="none"><span data-ccp-parastyle="Body Text Indent">You will be the single point of ownership for delivering the partner proposal. This includes campaign structure</span><span data-ccp-parastyle="Body Text Indent"> and </span><span data-ccp-parastyle="Body Text Indent">multi-market roll-out plans</span><span data-ccp-parastyle="Body Text Indent"> working with</span><span data-ccp-parastyle="Body Text Indent"> </span><span data-ccp-parastyle="Body Text Indent">localisation</span><span data-ccp-parastyle="Body Text Indent">/transcreation</span><span data-ccp-parastyle="Body Text Indent"> team</span><span data-ccp-parastyle="Body Text Indent">, transition plans, data/measurement </span><span data-ccp-parastyle="Body Text Indent">design</span><span data-ccp-parastyle="Body Text Indent"> and operational governance.</span></span><span data-ccp-props="{"335559685":0,"335559739":120}"> </span></p>
<p><span data-contrast="none"><span data-ccp-parastyle="Body Text Indent">Day to day, </span><span data-ccp-parastyle="Body Text Indent">you’ll</span><span data-ccp-parastyle="Body Text Indent"> run the search </span><span data-ccp-parastyle="Body Text Indent">strategy</span><span data-ccp-parastyle="Body Text Indent">, set </span><span data-ccp-parastyle="Body Text Indent">prioritisation</span><span data-ccp-parastyle="Body Text Indent"> across markets/business units, </span><span data-ccp-parastyle="Body Text Indent">allocate</span><span data-ccp-parastyle="Body Text Indent"> budget and </span><span data-ccp-parastyle="Body Text Indent">resource</span><span data-ccp-parastyle="Body Text Indent">, define experiments and scale winners.</span></span><span data-ccp-props="{"335559685":0,"335559739":120}"> </span></p>
<p><span data-contrast="none"><span data-ccp-parastyle="Body Text Indent">You’ll</span><span data-ccp-parastyle="Body Text Indent"> be supported by </span><span data-ccp-parastyle="Body Text Indent">an Account Director</span><span data-ccp-parastyle="Body Text Indent">, Analytics Director and </span><span data-ccp-parastyle="Body Text Indent">Performance Marketing Director, and you </span><span data-ccp-parastyle="Body Text Indent">will line-manage a Performance Marketing Executive who will report into you and help run execution and campaign </span><span data-ccp-parastyle="Body Text Indent">optimisation</span><span data-ccp-parastyle="Body Text Indent">.</span></span><span data-ccp-props="{"335559685":0,"335559739":120}"> </span></p>
<p><span data-contrast="none"><span data-ccp-parastyle="Body Text Indent">You’ll</span><span data-ccp-parastyle="Body Text Indent"> work closely with creative, analytics, </span><span data-ccp-parastyle="Body Text Indent">tech</span><span data-ccp-parastyle="Body Text Indent"> and commercial stakeholders to ensure campaign creatives, funnels and data capture are </span><span data-ccp-parastyle="Body Text Indent">optimised</span><span data-ccp-parastyle="Body Text Indent"> for measurement and scale.</span></span><span data-ccp-props="{"335559685":0,"335559739":120}"> </span></p>
<h3><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<ul>
<li><span data-contrast="none">Lead the implementation and operationalisation of the strategy: campaign architecture, market prioritisation and launch sequencing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Define and own KPIs and dashboards (performance, budget pacing, lift, incremental ROI) and ensure timely, accurate MI to inform decisions.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Scale campaigns across markets: localisation/transcreation, audience strategies, feed and landing page requirements, and creative testing programmes.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Set governance and access controls for ad accounts and platforms; define security and safe automation guardrails and change control processes.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Design and run test & learn frameworks to identify scalable growth levers and feed insights back into channel & creative teams.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Line-manage the Performance Marketing Executive: set priorities, coach and develop capability.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Collaborate with the accounts team to manage commercial scope, SLAs, and client communications to ensure alignment and transparency.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
</ul>
<h3><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></h3>
<ul>
<li><span data-contrast="none">Proven track record (typically 5+ years) delivering and scaling paid search in large businesses or via agency partnerships for enterprise clients.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Deep expertise across Google Ads (Search, Shopping, Performance Max), Microsoft Ads, feed/merchant centre management, and experience with large account structures and cross-market roll outs.</span><span data-ccp-props="{"134233117":true,"134233118":true,"335557856":16777215}"> </span></li>
<li><span data-contrast="none">Strong experience of automated bidding strategies, campaign experimentation
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