Paid Media Manager

Role Overview

We are looking for a Senior Paid Media Executive with strong hands\-on experience across Paid Social and Paid Search to manage and optimise multi\-channel performance campaigns. You will take ownership of paid social and paid search campaigns across a portfolio of clients or

brands, driving efficient growth through Meta, TikTok, Google Ads, and Microsoft Advertising.

This role requires someone comfortable managing campaigns end\-to\-end: planning, building, optimising, reporting, and testing, while delivering measurable performance improvements.

Key Responsibilities

Paid Social (≈70%)

• Plan, build and manage performance\-driven campaigns across Meta Ads Manager and TikTok Ads Manager


• Structure campaigns based on funnel stage (prospecting, consideration, retargeting)


• Optimise campaigns against key metrics including CPA, ROAS, CTR, CPC and conversion rate


• Develop and execute creative testing frameworks


• Manage audience strategies including:


• Prospecting


• Lookalike audiences


• Retargeting pools


• Interest\-based targeting


• Monitor campaign performance and implement daily/weekly optimisations


• Analyse creative performance and recommend new creative directions

Paid Search (≈30%)

• Plan and manage Google Ads and Microsoft Ads campaigns


• Build and optimise campaigns across core formats:


• Search


• Performance Max


• Shopping


• Display


• Demand Gen


• Conduct keyword research and develop keyword expansion strategies


• Manage bidding strategies including automated and manual bidding


• Write and test ad copy variations


• Monitor search term reports and optimise keyword lists


• Improve Quality Scores through ad relevance and landing page alignment


• Support feed optimisation for Shopping campaigns

Communication \& Collaboration

• Own weekly and monthly performance reports, translating data into clear insights and recommended actions for both internal stakeholders and clients.


• Contribute to channel strategy, media planning, and budget allocation across paid social and paid search.


• Commercially driven, with a genuine interest in ROI, ROAS, CPA, and business impact


• Collaborate with creative, CRO, and analytics teams to ensure landing page experience and tracking are aligned with campaign goals.


• Stay ahead of platform updates, beta features, and industry trends, proactively sharing learnings with the wider team

Nice to haves:

• Experience with Google Tag Manager and pixel implementation


• Proficient in GA4: event tracking, conversion tracking, audience building, and attribution modelling.


• Comfortable with data analysis in Google Sheets or Excel (pivot tables, VLOOKUP/XLOOKUP, SUMIFS).


• Experience with feed management tools such as DataFeedWatch, Feedonomics, or Channable.


• Looker studio build experience


• Data warehousing experience

Pay: £35,000\.00\-£40,000\.00 per year

Benefits:

• Company events


• Company pension


• Work from home

Work Location: Hybrid remote in London E1

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