Paid Media & Digital Marketing Specialist

Role Overview

We are looking for a results\-driven Paid Media \& Digital Marketing Specialist to plan, execute, and optimise our paid advertising and digital marketing campaigns. This role is central to generating high\-quality leads and enquiries, and would suit someone who is equally comfortable working with data and budgets as they are with creative and messaging. You will work closely with \[the wider marketing team / business development / department heads] to ensure campaigns are targeted, measurable, and deliver a strong return on investment.

Key Responsibilities

Paid Media Management

• Plan, set up, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.


• Manage campaign budgets effectively, ensuring efficient spend and strong return on ad spend (ROAS).


• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy.


• Write and test ad copy, creative briefs, and landing page recommendations to improve conversion rates.


• Monitor campaign performance daily/weekly, making data\-driven adjustments to bidding, targeting, and creative.


• Run A/B tests across ads, landing pages, and audiences to continually improve performance.

• Support the wider digital marketing strategy, including SEO, email marketing, and social media where required.


• Track, report, and analyse key performance metrics (leads, cost per acquisition, conversion rates, ROI) using tools such as Google Analytics, Google Tag Manager, and platform\-native reporting.


• Produce regular performance reports for stakeholders, translating data into clear, actionable insights.


• Manage tracking and attribution setup, ensuring accurate lead and conversion tracking across channels.


• Stay up to date with platform updates, industry trends, and best practices in paid media and digital marketing.

• Work closely with \[business development, sales, or fee\-earning teams] to ensure leads generated are high\-quality and effectively followed up.


• Collaborate with content, design, or external agencies (where applicable) to develop creative assets aligned with campaign goals.


• Liaise with website/development teams to support landing page optimisation and tracking implementation.


• Contribute to the wider marketing strategy and support other marketing activities as required.

• Manage relationships with external platforms, agencies, or vendors where relevant.


• Ensure all campaigns comply with relevant advertising standards, data protection regulations (including GDPR), and platform policies.


• Maintain accurate records of campaign activity, spend, and performance.

Essential Skills \& Experience

• Proven experience managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, or similar), with a track record of delivering measurable results.


• Strong analytical skills, with experience using Google Analytics (GA4\), Google Tag Manager, and campaign reporting tools.


• Good understanding of digital marketing principles, including SEO, conversion rate optimisation, and audience targeting.


• Experience managing advertising budgets and optimising for ROI/ROAS.


• Strong written communication skills, with the ability to write compelling ad copy.


• Comfortable working with data and translating it into clear insights and recommendations.

• Relevant certifications (e.g. Google Ads, Meta Blueprint, Google Analytics).


• Experience marketing professional services (legal, financial, or similar regulated sectors).


• Familiarity with CRM systems and lead tracking/attribution tools.


• Basic design skills or experience briefing creative/design teams.


• Experience with email marketing platforms and/or marketing automation tools.

• Highly organised, with strong attention to detail.


• Proactive and results\-oriented, with a test\-and\-learn mindset.


• Comfortable working independently and managing multiple campaigns simultaneously.


• Strong communicator, able to work well with both technical and non\-technical stakeholders.


• Commercially minded, with a clear understanding of how marketing activity links to business growth.

Work Location: In person

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