Paid Campaign Executive

Accountabilities:

• Support and execute growth strategies designed to generate high-quality B2B demand and qualified leads.


• Manage and optimize paid search, paid social, SEO/SEM, and email marketing campaigns across relevant digital channels.


• Optimize landing pages, content, and user journeys through conversion rate optimization, testing, and experimentation.


• Monitor campaign budgets, performance, and commercial KPIs, including cost per lead, cost per acquisition, conversion rates, and pipeline contribution.


• Analyze competitor activity and market trends to identify opportunities for growth and increased market share.


• Collaborate closely with Customer Engagement and Sales teams to improve lead quality and ensure alignment with commercial objectives.


• Deliver clear, data-driven performance reports, insights, and recommendations to relevant stakeholders.


• Use AI, automation, and data-driven optimization techniques to improve campaign performance and accelerate learning.


• Ensure marketing activities follow applicable brand guidelines as well as relevant regulatory, data protection, and GDPR requirements.


• Continuously identify opportunities to improve campaign efficiency, ROI, conversion performance, and overall commercial outcomes.

Requirements

• Bring experience in Growth Marketing, Paid Media, or Performance Marketing, with a track record of delivering measurable results.


• Have hands-on experience managing campaigns through Google Ads and Meta Business Suite.


• Demonstrate a strong understanding of B2B lead generation, buyer journeys, and conversion optimization.


• Have experience using GA4, Google Tag Manager, and Looker Studio for marketing analytics and reporting.


• Possess a strong analytical, commercial, and problem-solving mindset with a clear focus on ROI and revenue impact.


• Be detail-oriented, proactive, and comfortable working in an environment centered on continuous testing, experimentation, and optimization.


• Demonstrate excellent communication and stakeholder management skills.


• Be collaborative and adaptable, with the ability to manage multiple priorities independently.


• Show a strong interest in AI-driven marketing, automation, and emerging digital technologies.


• Be comfortable using performance data and market insights to make informed campaign and growth decisions.

• 28 days of annual holiday, in addition to bank holidays and 2 volunteer days.


• Access to internal training and professional development through the Bauer Academy.


• Enhanced maternity/adoption, paternity, and shared parental leave pay.


• Flexible working arrangements.


• Opportunity to work in an international and collaborative environment.


• Opportunity to develop expertise across paid media, growth marketing, analytics, AI, automation, and digital technologies.


• An inclusive workplace committed to equal opportunities and an accessible recruitment process.

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