Paid Acquisition Lead

Accountabilities

• Build, launch, manage, and optimize paid acquisition campaigns across channels such as Meta, Google, LinkedIn, YouTube, TikTok, and other platforms when supported by the business case.


• Own the acquisition funnel end to end, diagnosing issues across targeting, creative, landing pages, offers, tracking, follow-up, and channel performance.


• Continuously optimize landing pages and conversion flows in collaboration with Marketing and Development.


• Build and manage retargeting audiences, first-party data audiences, lookalikes, and lead lists.


• Maintain accurate attribution and conversion tracking across Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, CRM systems, and UTM structures.


• Develop and manage a structured testing roadmap, ensuring meaningful tests include a clear hypothesis, expected outcome, measurement approach, result, and next action.


• Monitor competitors, market developments, audience behavior, messaging, and creative trends to identify new opportunities for testing.


• Build reporting that connects advertising spend to qualified pipeline and revenue rather than relying solely on platform-level metrics.


• Partner with Sales to evaluate lead quality, objections, show rates, qualification, and pipeline progression, translating feedback into changes in targeting, messaging, and creative.


• Make budget allocation decisions based on pipeline and revenue performance, recommending which channels or campaigns should be scaled, maintained, rebuilt, or discontinued.


• Establish and improve full-funnel performance baselines, including lead-to-SQL rate, cost per booked call, conversion rates, blended CAC, and lead quality by channel.


• Maintain end-to-end funnel measurement and work toward at least 95% tracking completeness and less than 15% variance between platform and CRM conversion data.


• Support targets including 70%+ sales call show-up rates, 80%+ SQL acceptance rates once qualification criteria are established, and four or more structured tests per month.


• Conduct weekly lead-quality and funnel reviews with Sales and review budget allocation monthly or sooner when performance data requires action.


• Within the first 30 days, audit existing campaigns, creative, offers, landing pages, tracking, conversion flows, and CRM connections while establishing full-funnel reporting and a documented testing roadmap.


• Within 60 days, establish meaningful performance baselines, launch priority campaigns, test audiences and offers, deliver at least one landing-page or funnel improvement, and demonstrate how sales feedback has influenced acquisition strategy.


• Within 90 days, establish a measurable acquisition path from advertising through closed revenue, demonstrate improvement against baseline, establish qualified-call and blended CAC metrics, and make evidence-based budget recommendations.

• Demonstrated hands-on experience personally managing paid campaigns with measurable conversion, pipeline, or revenue outcomes.


• Ability to explain a complete acquisition journey from advertisement and landing page through conversion, pipeline, and revenue.


• Hands-on experience with at least two paid advertising platforms, including Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, or TikTok Ads.


• Practical experience with tracking and attribution technologies such as Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, or CRM attribution.


• Strong understanding of the difference between advertising platform metrics and genuine business outcomes, with decisions informed by sales feedback and full-funnel data.


• Comfortable challenging personal assumptions, testing hypotheses, learning from unsuccessful experiments, and changing direction when evidence indicates a different approach.


• Strong written and spoken English.


• Ability to demonstrate specific, numbers-based results from campaigns personally managed is highly valued.


• Experience with B2B or service-based paid acquisition is preferred.


• Experience directly optimizing landing pages and conversion rates is a strong advantage.


• Experience working closely with Sales teams on qualification, lead quality, and pipeline progression is preferred.


• Agency experience with accountability for both advertising spend and business results is beneficial.


• Familiarity with AI and automation tools for research, analysis, creative development, and reporting is a plus.


• Comfortable learning and working across advertising platforms, CRM and sales pipeline systems, reporting tools, landing-page technologies, and AI or automation solutions.


• Strong ownership mentality, analytical thinking, initiative, and ability to operate without a rigid playbook.


• Ability to work effectively with Sales, Marketing, Operations, and Development in a fast-moving, collaborative environment.


• Growth-operator mindset with a focus on pipeline and revenue rather than impressions, clicks, or inexpensive leads alone.

• $1,500 USD per month.


• Full-time, fully remote position with the ability to work from anywhere.


• Ownership of the paid acquisition strategy and the complete acquisition funnel.


• Direct collaboration with Sales, Marketing, Operations, and Development.


• Opportunity to build and shape a paid acquisition system rather than simply inherit an established setup.


• Remote-first working environment with team members across multiple countries.


• Data-driven culture focused on measurable outcomes, experimentation, accountability, and continuous improvement.


• Opportunity to use and develop expertise across paid media, conversion optimization, attribution, analytics, and revenue operations.


• Direct visibility into the impact of acquisition decisions on qualified pipeline and revenue.


• Performance-focused operating environment with clear goals, weekly scorecards, direct feedback, and measurable outcomes.

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