Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)

Context

We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance.

This is a high\-impact role:

• Paid represents \~80%\+ of our marketing investment


• Core driver of pipeline and revenue


• Multi\-market scope: US, FR, IT, ES

We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup.

About Veesion

Veesion is an AI\-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras.

Instead of reviewing footage after losses occur, our system:

• Detects suspicious gestures (concealment, consumption, etc.)


• Sends real\-time alerts with video clips


• Enables teams to intervene earlier and deter repeat offenders

Our value is built on:

• Visibility Intervention Deterrence

Enables teams to intervene earlier and deter repeat offenders

Our value is built on:

Visibility Intervention Deterrence

Our ICP (SMB Focus)

We mainly target small to mid\-sized retail chains:

• Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing)


• Size: 110 stores, multi\-user environments


• Markets: US (primary), FR, IT, ES

Key personas:

• Store owners / operators


• Multi\-store managers


• Loss prevention / operations

Messaging is ROI\-driven, pragmatic, and must follow strict truth\-driven guidelines (no overselling AI capabilities)

Paid Acquisition at Veesion

Our paid strategy is heavily focused on Meta Ads, with:

• Lead generation Meta Lead Forms \+ Typeform landing pages)


• Structured campaigns by:


• Country


• Vertical


• Funnel stage Scale vs Build / testing)

We also:

• Use scripted UGC videos (human \& AI\-generated)


• Work with external creative agencies UGC AI production)


• Are starting to explore TikTok Ads and potentially other channels

Current priority:

• Clean up and rebuild a scalable foundation


• Improve performance reliability and testing velocity

Scope of Work

1\. Audit \& Strategy Challenge

• Audit existing Meta campaigns (structure, targeting, performance)


• Identify key gaps and inefficiencies


• Challenge current setup and propose improvements

2\. Campaign Execution \& Management

• Set up, launch, and manage campaigns Meta primarily)

Ensure:

• Clean campaign structure (by country / vertical / funnel)


• Correct budget allocation (scale vs test)


• Optimize campaigns continuously

3\. Tracking \& Data Reliability

• Ensure tracking is:


• Correctly implemented


• Reliable across campaigns


• Validate:


• Campaign naming conventions


• Attribution logic


• Flag and fix issues proactively

4\. Testing \& Performance Improvement

• Build a structured A/B testing framework


• Define hypotheses and test plans


• Analyze results and iterate quickly

5\. Creative Feedback \& Collaboration

• Work closely with creative agencies UGC / AI


• Provide:


• Clear briefs


• Feedback on scripts and ads


• Ensure creatives align with:


• ICP


• Performance goals


• Messaging guidelines (no overselling)

6\. Reporting \& Communication

• Provide clear, concise weekly updates:


• Performance


• Learnings


• Next actions


• Flag issues early and proactively

Expected Outcomes

Within the first weeks, we expect:

• Clean, structured campaign setup


• Reliable tracking and data


• Improved execution quality (no basic errors)


• Clear testing roadmap


• Strong collaboration with creative team

Profile Weʼre Looking For

Must\-have

• Strong experience with Meta Ads (lead generation)


• Proven ability to:


• Structure campaigns at scale


• Run clean tests and optimize performance


• Strong attention to detail (no execution errors)


• Data\-driven mindset


• Fluent in English (US campaigns)

Nice\-to\-have

• Experience with TikTok Ads


• Experience in multi\-market campaigns


• Experience with UGC / performance creative

Engagement

• 3 days/week initially


• Potential to reduce to 2 days/week once stabilized


• Close collaboration with Growth team (strategy owned internally)

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