Out of Home Channel Sales Development Manager

Posting Start Date: 9/9/26
Country: Spain
Job Location: Madrid
Job Family:
Type of contract:
Working mode:
Job Id: 54176
Out of Home Channel Sales Development Manager
OOH Channel Sales Development Manager

POSITION OVERVIEW / JOB SCOPE

The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out\-of\-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer\-focused initiatives that drive sustainable and profitable growth.

The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.

MISSION, AMBITION \& RESPONSIBILITIES

1\. OOH Channel Strategy \& Business Development

• Develop and implement the OOH channel growth strategy in line with company objectives.


• Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.


• Define priority customer segments, subchannels and platforms for accelerated growth.


• Support the development of winning route\-to\-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.


• Identify and recruit new business opportunities, customers and operators to expand channel penetration.


• Build strong relationships with key decision\-makers, distributors and strategic channel partners.

• Adapt the global OOH portfolio to local market needs and operator requirements.


• Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.


• Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.


• Collaborate with Global Teams to identify future product and category development opportunities.


• Bring customer and market insights to support innovation pipelines and business planning.

• Segment customers and operators to develop tailored growth and activation plans.


• Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.


• Lead category growth initiatives with customers, distributors and wholesalers.


• Develop customer\-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.


• Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.


• Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.

• Design activation programs that drive visibility, trial and product rotation across OOH channels.


• Ensure consistent execution of brand and category strategies across all customer touchpoints.


• Monitor activation effectiveness and recommend improvements based on results and customer feedback.


• Share best practices and successful initiatives across local and global OOH teams.

• Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies.


• Act as the key point of contact between local and global OOH teams regarding portfolio, innovation and channel development initiatives.


• Collaborate with external partners including distributors, wholesalers, agencies, chefs and operators.


• Report directly to the Sales Strategy \& Planning Director.

• Strong commercial mindset combined with strategic thinking.


• Ability to identify growth opportunities and translate insights into actionable plans.


• Good understanding of route\-to\-market models, distributor management and customer economics.


• Strong capability to influence stakeholders without direct authority.


• Experience building business cases, activation plans and growth strategies.


• Ability to manage multiple projects and priorities in a dynamic environment.


• Strong communication, presentation and storytelling skills.


• Solid analytical capabilities and understanding of commercial KPIs and P\&L drivers.


• Entrepreneurial mindset with a passion for growth and innovation.

• 4\-8 years of experience in FMCG, Foodservice, Out\-of\-Home (OOH) or related commercial environments.


• Experience working with value\-added food brands and categories where quality, innovation and brand equity are key growth drivers.


• Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.


• Proven ability to develop commercial initiatives that generate profitable growth.


• Experience in channel accounting sales and/or business development.


• Strong analytical skills and ability to translate data into actionable recommendations.


• Comfortable working cross\-functionally in an international environment.


• High proficiency in Microsoft Excel and PowerPoint.


• Fluent English, both written and spoken.

• Entrepreneurial and results\-oriented.


• Curious and externally focused.


• Strong relationship builder and influencer.


• Proactive with a hands\-on attitude.


• Agile and adaptable in changing environments.


• Creative problem solver with strong execution skills.


• Passionate about food, brands and customer development.

Madrid, Spain

Regular travel within Spain and occasional international travel.

Este anuncio proviene de Indeed. Ver anuncio original ↗