Orchestration Production Lead

<div class="content-intro"><p class="ms-outlook-mobile-reference-message skipProofing"><strong>About WPP Production</strong></p>
<p class="ms-outlook-mobile-reference-message skipProofing">We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="https://urldefense.com/v3/__http://wpp.com/__;!!JboVxjCXSME!N9KGoZIn5nCC-uOWhEdE-ChrrJuf6TgkLzNNkLaW9BExJsVqZZ_hMSmGbARJ0tdBOnKYM7kEbv5L3ncUpg7-6uEPNdY$" data-outlook-id="6ded86b6-cde3-4e48-958d-34727f881edd">WPP.com</a>.</p></div><p><strong>What does <em>Production Lead </em>do at WPP Production?</strong></p>
<p>We are looking for a Production Lead to manage the end-to-end orchestration, technical delivery, and governance of addressable, personalized, and dynamic creative content across display, social, and video.</p>
<p>This role combines production operations leadership with DCO technical architecture — bridging the gap between creative, strategy, martech, media, production, QA, and client teams. The ideal candidate will own both the workflow orchestration and the technical execution of dynamic campaigns, ensuring seamless, scalable, and accurate delivery across multiple markets and platforms.</p>
<p> </p>
<p><strong>Key Responsibilities</strong></p>
<ol>
<li><strong> </strong><strong>Production Orchestration &amp; Delivery</strong></li>
</ol>
<ul>
<li>Lead end-to-end orchestration of addressable and personalized content production workflows.</li>
<li>Manage campaign timelines, dependencies, and delivery milestones across multiple stakeholders and regions.</li>
<li>Coordinate production activities between internal creative teams, external vendors, and client stakeholders.</li>
<li>Ensure all assets are delivered accurately, on time, and aligned with campaign requirements.</li>
<li>Drive workflow optimization and operational efficiency across content production streams.</li>
<li>Facilitate status meetings, risk assessments, and escalation management.</li>
<li>Provide regular updates on project health, timelines, and delivery risks.</li>
</ul>
<ol>
<li><strong> </strong><strong>DCO Technical Architecture &amp; Delivery</strong></li>
</ol>
<ul>
<li>Lead end-to-end technical delivery of DCO campaigns across display, social, and video — from scoping through launch, optimization, and post-campaign review.</li>
<li>Own DCO architecture, including template builds, feed setup, creative versioning, decision trees, trafficking logic, and naming conventions.</li>
<li>Act as the primary architect for DCO decision trees, ensuring that signals and targeting IDs from DSPs/ad platforms are correctly assigned into specific creative permutations.</li>
<li>Set up and manage feeds (XML, CSV, Google Sheets, JSON) to drive DCO campaign solutions, including product feeds, third-party data feeds, and complex multiple/dependent feed setups.</li>
<li>QA, troubleshoot, and resolve technical issues across ad servers, DSPs, and social platforms to ensure accurate campaign delivery.</li>
</ul>
<ol>
<li><strong> </strong><strong>Addressable Content Management</strong></li>
</ol>
<ul>
<li>Support production and deployment of dynamic, localized, and personalized content assets.</li>
<li>Manage asset versioning, naming conventions, metadata, and approval tracking.</li>
<li>Ensure consistency and compliance across various content formats and delivery channels.</li>
<li>Collaborate with martech and platform teams for campaign readiness and deployment support.</li>
<li>Map creative versions to signals such as Line Items, Placement IDs, Audience IDs, and DTKs within major</li>
<li>ad servers and DSPs to drive real-time creative decisioning logic.</li>
</ul>
<p><strong> </strong></p>
<ol>
<li><strong> </strong><strong>Stakeholder Management</strong></li>
</ol>
<ul>
<li>Act as the primary coordination point between Creative, Account Management, Production, QA, Media, and Technology teams.</li>
<li>Partner with production, media, creative, and account teams to translate campaign requirements into robust technical solutions.</li>
<li>Translate complex technical issues into clear, actionable business language for internal teams and stakeholders.</li>
<li>Build strong working relationships with global and regional stakeholders.</li>
<li>Manage timelines, priorities, escalations, and quality control to ensure campaigns are delivered accurately and on schedule.</li>
</ul>
<ol>
<li><strong> </strong><strong>Quality &amp; Governance</strong></li>
</ol>
<ul>
<li>Ensure adherence to production processes, SLAs, and quality standards.</li>
<li>Identify operational risks and proactively implement mitigation plans.</li>
<li>Support governance frameworks for campaign delivery and approval processes.</li>
<li>Establish and enforce standardized naming conventions to ensure seamless data flow between Production, Activation, and Reporting.</li>
<li>Maintain accurate project documentation and reporting.</li>
</ul>
<ol>
<li><strong> </strong><strong>Process Improvement &amp; Innovation</strong></li>
</ol>
<ul>
<li>Identify opportunities to streamline workflows and improve production scalability.</li>
<li>Contribute to automation and process enhancement initiatives.</li>
<li>Support implementation of best practices for addressable content operations.</li>
<li>Drive continuous improvement initiatives across production delivery.</li>
<li>Act as a technical lead and mentor, setting standards, sharing best practices, and supporting junior team members where needed.</li>
</ul>
<p> </p>
<p><strong>Required Skills &amp; Experience</strong></p>
<ol>
<li><strong> </strong><strong>Professional Experience</strong></li>
</ol>
<ul>
<li>6–10 years of experience in production operations, campaign orchestration, DCO technical delivery, content management, or marketing operations.</li>
<li>Proven experience managing multiple concurrent projects in a fast-paced agency or marketing environment.</li>
<li>Experience working with addressable, personalized, or dynamic content campaigns.</li>
<li>Strong understanding of digital campaign workflows and asset production processes.</li>
<li>Proven ability to deliver complex digital ad campaigns, leveraging people, resources, and technology.</li>
</ul>
<ol>
<li><strong> </strong><strong>DCO &amp; Ad Tech Expertise</strong></li>
</ol>
<ul>
<li>Strong knowledge and experience of programmatic CMPs and Ad Servers, including the full Google Marketing Platform stack (Studio, CM360, Google Ads).</li>
<li>Strong knowledge and experience of Social Ad platforms including Meta Ad Manager and TikTok Ad Manager.</li>
<li>Knowledge of the role of DSPs including DV360, Amazon, and The Trade Desk.</li>
<li>Experience setting up and managing feeds (XML, CSV, Google Sheets, JSON) to drive DCO campaign solutions.</li>
<li>Expert-level understanding of mapping creative versions to signals such as Line Items, Placement IDs, Audience IDs, and DTKs.</li>
<li>Strong knowledge of all DCO/Addressable strategies: Audience, Contextual, Geo, Retargeting, and Search.</li>
<li>Full knowledge of IAB digital advertising standards.</li>
<li>Experience with trafficking, decisioning, optimization, and reporting.</li>
</ul>
<ol>
<li><strong> </strong><strong>Technical Skills</strong></li>
</ol>
<ul>
<li>Advanced HTML5, JavaScript, and CSS3</li>
<li>Responsive and adaptive creative development</li>
<li>Experience with third-party JavaScript libraries, including GreenSock (GSAP), CreateJS, and jQuery</li>
<li>Strong working knowledge of XML, JSON, CSV, and dynamic feed management</li>
<li>Advanced Git workflows and version control</li>
<li>SASS/SCSS</li>
<li>Adobe After Effects (including scripting experience)</li>
<li>Adobe Photoshop and Illustrator</li>
<li>Figma (including workflow automation)</li>
<li>Adobe Animate and Google Web Designer</li>
<li>Understanding of WCAG accessibility standards</li>
<li>Knowledge of W3C Web standards and cross-browser/cross-device compatibility</li>
</ul><div class="content-conclusion"><p style="text-align: left;"><strong>Why work here: <br></strong><span data-teams="true">At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. </span></p>
<p style="text-align: left;"><strong>Inclusion and Impact </strong><br>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and

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