Onsite Events, Amazon Business
DESCRIPTION
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Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
This role is part of the Amazon Business WW Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand.
As a Marketing Manager working on onsite events, you will be responsible for the strategy and optimization of global campaigns to help customers shop during important Amazon Business promotional sales events, and delight business and organizational customers during other moments of the year that are important to them.
You will partner with marketing and operations teams to deliver campaigns across outbound, organic and paid marketing channels (e.g. email, display ads), and onsite campaigns and experiences on Amazon Business to support onsite events.
To be successful in this role, you will work seamlessly with stakeholders across Amazon Business Sales, Marketing, Operations, and Tech teams in the EU and with global teams to optimize through scale and continuous experimentation.
The ideal candidate has experience in online merchandising, digital marketing, paid media, and project management. The ideal candidate will also have a track record of success in delivering results at scale and working cross\-functionally across multiple teams and countries. The individual will thrive in a fast\-paced, high\-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high\-impact role, this is a great fit for you.
Key job responsibilities
- Develop cross\-channel campaigns and CX strategies for customers during impactful onsite events
- Collect customer feedback through research and anecdotes to optimize marketing and experiences for onsite events
- Identify merchandising and marketing channel gaps and opportunities and devise A/B experimentation plans
- Track KPIs and progress to goals to measure success of campaigns, experimentation, and new initiatives
- Partner with tech and operations team on process, automation, and execution enhancements
- Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
- Manage and report out on project status and results to leaders including lessons learned and action plans
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- Experience in professional non\-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross\-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
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- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience in A/B testing
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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