New Car Sales Manager

New Car Sales Manager – Premium Dealership Location: Liverpool

Salary: £50,000 basic | £85,000+ OTE

Richard Abson Group are working with a premium car dealership in Liverpool to recruit an experienced and motivated New Car Sales Manager.

This is a standout opportunity to join a high-performing site with strong stock levels, excellent support, and a team already achieving stretch targets.

The Role Reporting to the Head of Sales, you will lead the New Car operation and play a key role in the overall performance of the dealership’s sales department. You’ll manage a successful team of 7 Sales Executives, driving results while maintaining the highest standards of customer experience and brand compliance.

You will be responsible for:

• Driving new car sales performance and profitability


• Supporting the sales team through coaching, structure, and daily leadership


• Ensuring adherence to manufacturer and brand standards


• Maximising finance penetration and manufacturer campaigns


• Managing customer experience and sales process compliance


• Working closely with the senior leadership team to deliver site-wide targets

You’ll also benefit from strong on-site support, including a dedicated Business Manager focused on deal structure and finance conversion, allowing you to concentrate on leadership, performance, and departmental strategy.

Package & Benefits • £50,000 basic salary

• £85,000+ OTE


• Every other weekend off


• One weekday off every week


• Stable, successful department with strong earning potential

Interested? If this role sounds like the right next step for you, apply now or contact Jake Jones at Richard Abson Group for a confidential discussion.

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