New Business Account Manager

Job Name:

Job Name: New Business Account Manager

Reports to: Head of New Business and Contracts Negotiator

Department: Commercial

Location: Harlow – Head Office

Job Purpose

To drive new customer acquisition and revenue growth in the wholesale fuel market by building a qualified pipeline, converting prospects into new trading accounts, and retaining/expanding those accounts through the first 90 days to establish repeat buying. The role operates within business-set target pricing and governance to protect margin and ensure a clean approval trail where exceptions are required.

Key Responsibilities

1) New Business Prospecting & Pipeline Creation

• Identify, target and engage new customers via outbound calling, email campaigns, referrals, warm lead follow-up, reactivation of lapsed accounts, and targeted list building.


• Segment prospects by suitability (sector fit, volume potential, location, credit profile, delivery feasibility).


• Create and maintain a pipeline of qualified opportunities with clear next actions and timings.

2) Qualification & Needs Discovery

• Understand customer operating model and buying behaviour (usage, delivery requirements, supplier pain points, ordering cadence, decision makers).


• Capture key commercial info:


• estimated litres/month


• delivery locations and delivery constraints


• product requirements (e.g., DERV, gas oil, HVO if relevant)


• current supplier and switching triggers


• service expectations (delivery windows, invoicing preferences)

3) Quoting, Conversion & Pricing Discipline

• Provide quotes in line with target pricing and margin guidelines set by the business.


• Follow the pricing governance process for exceptions (approval thresholds, competitor evidence, volume justification).


• Drive conversion from quote first order through structured follow-up, objection handling, and value-led selling (reliability, service, responsiveness).

4) New Account Onboarding & Early Lifetime Value

• Ensure smooth onboarding of new customers:


• account setup details


• credit/terms process support


• first order completion and feedback


• Build repeat ordering habits within the first 30–90 days through proactive service and scheduled follow-up.

5) CRM & Commercial Administration

• Maintain accurate CRM records:


• contacts and decision makers


• stage, value, close date


• activity logs and next steps


• pricing notes and approvals


• Produce weekly updates on pipeline, conversion rate, forecast, and activity.

Our Benefits

At New Era Energy, we recognise that our employees are at the heart of our success. That’s why we are committed to creating a supportive, rewarding and positive working environment where employees feel valued and appreciated.

Employee Benefits

• 20 days annual leave, increasing with length of service up to 25 days, plus 8 bank holidays


• Private health insurance after 1 year of employment


• Death in service benefit after 1 year of employment


• Company pension scheme with employer contributions of 4% and employee contributions of 5%


• Long service award Policy for 5,10 and 15 years’

Wellbeing Support

• TELUS Health Employee Assistant Programme available for all employees

Additional Perks

• Recommend a friend scheme and receive a bonus when your referral successfully completes probation


• Christmas hamper provided to employees

Our Working Environment

• Company Christmas and Summer social events


• Friendly and supportive team environment

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