National Field Sales Manager
Client: Heineken UK
Role: National Field Sales Manager
Location: Ideal base location - Manchester (Territories covered by position, Leicestershire, Warrington, Liverpool, Newcastle, Lancashire, Sheffield, Hull, Lincolnshire, Manchester, Staffordshire, Sunderland, & Birmingham)
Contract: Permanent
Salary: up to £38,000 per annum (Dependent on Experience) + 10 % Discretionary Bonus
About Acosta Europe
Acosta Europe connects people with brands to deliver measurable results through unrivalled field execution, insight and collaboration. As part of a global business, we champion talent, culture and performance – empowering people to thrive and brands to grow.
The Role of National Field Sales Manager:
At Acosta Europe we build bold partnerships with some of the world's most exciting brands, and Heineken UK is no exception. As a National Field Sales Manager, you'll lead a high-performing team of Field Sales Executives, helping to shape and execute the in-store sales strategy across the territory. You'll be at the forefront of growth, innovation, and inspiration—guiding your team to deliver exceptional results within the grocery & convenience channel.
This is a leadership role where you'll be driving performance through coaching, development and strategy execution. You'll oversee a team of Sales Executives to deliver Heineken UK category sales plans, build strong retailer relationships and ensure the region consistently exceeds expectations.
Key Responsibilities:
- Lead, coach and inspire your team to deliver regional sales KPIs.
- Deliver outstanding execution of Heineken UK plans through your team.
- Conduct field visits, performance appraisals and development days.
- Collaborate with stakeholders at Heineken UK and Acosta to align on strategy and execution.
- Analyse KPIs and field data to optimise regional performance and identify growth opportunities.
- Recruit and retain high-performing Sales professionals, ensuring minimal disruption to the business.
- Implement regional operational plans that support sales growth and team development.
- Control regional budgets, costs and ensure efficient use of resources.
- Contribute insight and feedback to drive innovation and new business opportunities
- Willingness to travel extensively across your region.
- Experience in FMCG, retail or field sales management, leading and guiding a team to exceed targets.
- Strong leadership and influencing skills with the ability to build relationships and credibility across the organisation and within our client base.
- Confident in coaching, performance management and stakeholder engagement.
- Commercially aware with the ability to analyse and adapt sales plans.
- Organised, IT proficient (PowerPoint, Excel, Word).
- Full UK Manual driving licence.
- Flexible Working Options – Fully Field based, ability to manage your own diary.
- Comprehensive Healthcare – medical, dental, vision, plus life insurance and Employee Assistance Programme.
- Generous Pension Plan – Growing contributions as your service increases helping you plan for the future.
- Paid Time Off – 25 days holiday, plus bank holidays to recharge.
- Paid Volunteering Day – Make a difference in your community.
- Career Development – access to Acosta University and internal promotion programs.
- Company Tools – Including state of the art technology to ensure you are set up for success, including Laptop and mobile phone.
- Inclusive Culture – supportive, diverse, and values-driven environment.
- Employee Engagement – social events, recognition programs, and wellness initiatives.
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