National Account Manager

National Account Manager – UK

Date posted: 29 Sept 2026
Salary: £55,000–£70,000 per year
Location: Hybrid remote – London / UK Nationwide
Industry: FMCG / Food \& Beverage
Employment Type: Full\-time

Job Overview

We are looking for an experienced and commercially driven National Account Manager to lead the development and growth of our UK customer base and support the expansion of an established international Food \& Beverage FMCG brand.

This is a key commercial role with responsibility for managing major customer relationships, developing national sales opportunities, and working closely with our nationwide Sales Representatives to maximise distribution, sales performance, and brand presence across the UK.

The ideal candidate will have strong experience within the Food \& Beverage or FMCG sector, with an established network across major UK retailers, supermarkets, convenience groups, wholesalers, distributors, and foodservice operators.

Experience working with major UK chains such as Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Co\-op, Iceland, Aldi, Lidl, Ocado, Marks \& Spencer, Booker, Costco, and other national or regional accounts would be highly advantageous.

The successful candidate will have a proven track record of managing key accounts, negotiating commercial agreements, securing new listings, expanding distribution, and delivering sustainable revenue growth.

Key Responsibilities

• Develop and manage strong relationships with key national and regional customers, wholesalers, retailers, distributors, buying groups, and foodservice operators.


• Build and maintain relationships with major UK grocery, convenience, wholesale, and Food \& Beverage accounts.


• Lead the commercial strategy for key UK accounts and identify opportunities for sales, distribution, and listing growth.


• Set, monitor, and achieve national sales targets and commercial objectives.


• Manage and support a nationwide team of Sales Representatives, ensuring clear objectives, regular communication, and strong performance.


• Develop detailed customer account plans to increase distribution, visibility, listings, and revenue.


• Identify and secure new business opportunities with major supermarkets, convenience chains, wholesalers, distributors, foodservice groups, and independent networks.


• Lead commercial negotiations, including pricing, promotions, distribution, listings, trading terms, and promotional activity.


• Identify opportunities for new product listings, range extensions, seasonal promotions, and increased shelf presence.


• Analyse sales performance, customer data, market trends, margins, and competitor activity to identify commercial opportunities and risks.


• Work closely with Sales Representatives to ensure national account strategy and field sales activity are aligned.


• Maintain accurate sales forecasts and provide regular commercial reports to senior management.


• Collaborate with marketing, operations, logistics, and supply chain teams on product launches, promotions, campaigns, forecasting, and customer requirements.


• Represent the company and international brand professionally at customer meetings, trade shows, exhibitions, and industry events.


• Build long\-term strategic partnerships with customers and identify opportunities to expand the brand's presence throughout the UK.

• Proven experience in FMCG, Food \& Beverage, grocery, retail, wholesale, or foodservice sales.


• Strong track record in National Account Management or senior commercial sales.


• Experience managing and growing major customer accounts.


• Existing relationships or experience working with major UK supermarket, convenience, wholesale, or foodservice chains is highly desirable.


• Experience with accounts such as Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Co\-op, Aldi, Lidl, Iceland, Ocado, M\&S, Booker, Costco, or similar national and regional customers would be advantageous.


• Strong understanding of UK grocery, convenience, wholesale, and Food \& Beverage channels.


• Experience negotiating pricing, promotions, listings, margins, trading terms, and distribution agreements.


• Previous experience managing, mentoring, or leading a field sales team is highly desirable.


• Excellent commercial, negotiation, communication, and relationship\-building skills.


• Confident analysing sales data, forecasts, margins, customer performance, and commercial opportunities.


• Highly organised with strong planning and account\-management skills.


• Self\-motivated, commercially minded, and capable of working independently.


• Full UK driving licence and willingness to travel nationally when required.

• Competitive salary of £55,000–£70,000, depending on experience.


• Performance\-based bonus/incentive structure.


• Company car.


• Hybrid/flexible working.


• The opportunity to represent an established

Work Location: Hybrid remote in Waltham Cross

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