National Account Manager

Job Description
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Are you a well\-connected National Account Manager with a strong track record in Impulse, Convenience and Discounters?

We’re looking for a dynamic, results\-driven NAM to join SHS Drinks, taking the lead across our portfolio including WKD, Merrydown, Shloer, Bottlegreen, Mex and Shandy Shack.

This is a high\-impact role where you’ll manage and grow key customer relationships, unlock new distribution opportunities and bring our brands to life across a diverse range of accounts – from Cash \& Carry to Impulse Convenience and Discounters.

Your mission? To grow our drinks brands' presence, build lasting partnerships and deliver best\-in\-class execution, working closely with our marketing, category, revenue management and supply chain teams.

We’re looking for someone who truly knows (and is known in) the Impulse and Convenience sector, with an established network and a deep understanding of how Cash \& Carry, Convenience and Discounter customers operate.

What you'll be doing
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Account Management \& Growth

• Take full ownership of key ICC and Discounter customers, including Unitas Wholesale, Spar, B\&M Retail and TJ Morris.


• Shape and deliver channel strategy alongside impactful, insight\-led Joint Business Plans.


• Drive performance across volume, revenue, profit and distribution targets.


• Spot, unlock and convert new growth opportunities across both existing and new accounts.



• Lead the charge on promotional planning, pricing strategy and distribution expansion.


• Use data and market insight to identify opportunities, mitigate risks and stay ahead of the competition.


• Work cross\-functionally with category, marketing, revenue management and supply chain to deliver standout execution.



• Build influential relationships across buying, category, marketing and senior leadership teams.


• Develop strong connections with key retail operators to drive consumer demand and in\-store success.


• Champion the customer internally, ensuring their needs are understood and prioritised.


• Support and align with customer sustainability agendas through meaningful partnerships.

• Take ownership of accurate, end\-to\-end forecasting and demand planning across short, medium and long\-term horizons.


• Effectively manage trade investment and promotional spend to maximise return.


• Track, analyse and report on performance, ROI and key KPIs to drive continuous improvement.

• Be the voice of the channel, bringing actionable insights that shape winning customer propositions.


• Partner closely with category and brand teams to deliver compelling, insight\-driven solutions.

• Play an active role in shaping the wider ICC/Discounter commercial strategy and cross\-functional initiatives.


• Represent the business confidently at customer meetings, trade events and industry forums.


• Influence internal stakeholders to align with customer priorities and strategic growth opportunities.

• Someone with strong experience within Wholesale, Cash \& Carry or the Impulse channel, ideally gained within FMCG drinks.


• An individual who has a well\-established and active network across the Impulse and Convenience sector.


• A highly effective negotiator and communicator who has excellent relationship building skills.


• A self\-starter who thrives independently while also collaborating seamlessly across cross\-functional teams.


• Flexible and willing to travel as required to support customers and business growth.

• Competitive salary and performance\-related bonus


• Pension scheme with up to 5% employer matching


• Car allowance


• Company credit card and expenses covered


• 25 days’ holiday, plus your birthday off


• Ongoing training and development opportunities

This listing is from indeed. View original listing ↗