National Account Manager - Asda & Morrisons
Job responsibilities
Commercial Plan
- Develop and implement a customer strategy/plan that achieves the annual customer budget.
- Deliver agreed volume, cost price, customer investment (FTT) and profit targets for each of the brands through the designated customer portfolio.
- Manage the monthly and annual sales forecast in commercial planning system.
- Update and maintain customer account plans and all associated documents using agreed company standards.
- Actively work to protect and grow the distribution of Moet Hennessy brands within the customer(s) in line with channel guidelines.
- Analyse and share sell out data using available resources provided through customer EPOS systems.
- Complete Pre and Post Evaluation of all price promotional activity on given customer(s).
- Ensure timely completion of relevant commercial admin (pricing changes, new line admin, invoice processing).
- Enable effective credit management and cash collection in conjunction with the finance team.
- Build strong external relationships with the customer across across all departments.
- Develop and negotiate annual Joint Business Plans, tracking performance both internally and externally.
- Ensure cross\-functional internal support from category, marketing, and supply teams for key customers.
- Facilitate new commercial ideas and ways of working with customers.
- Build channel specific customer plans to make sure the MH portfolio benefits from emerging sources of growth, e.g. online and convenience.
- Attend all customer trade briefings and networking opportunities to fully understand customer strategies and opportunities for MH.
- Develop relevant insights and market data to support sales objectives and ensure success and sell with a “Category” mindset, talking the customer language with shopper and consumer metrics where possible.
- Collaborate with MHUK and customer supply chain teams to meet service level targets.
- Deliver product education and tasting events as required.
- Work with the category and marketing teams to deliver trade leading in store activations and category solutions appropriate for luxury brands.
- Run an annual calendar of price promotional activity in line with channel guidelines and focused on maximizing value over volume and reducing sales on promotion %.
- Deliver innovative ideas to enable the MH portfolio to be developed in an increasingly digital world.
- Gather and use comprehensive competitor information and analyse weekly Brand view data to alert the business to market activity and price changes.
- Identify and recommend new business and brand development opportunities within designated customer(s) using data based insight.
- Use consumer, market and retailer information to offer category advice and support to designated customer(s).
- To attend all internal team meetings in order to understand broader channel agenda and to present back to the team on the designated customer(s).
- Support the Off trade team with participation in transversal projects as required.
- To ensure absolute compliance with Competition Law at all times.
Profile
Education:
- WSET certificate (preferred but not essential)
- Degree level education
- Full driving license
- Blue Chip FMCG sales training
- Experience of P\&L Management
- FMCG National Account Management experience
- Good knowledge of Category Management
- Experience of managing customers in the online channel
- Exposure to premium / luxury brands
- Drive, Energy and Passion
- Luxury brands
- Well organised
- Strong Communicator
- Good relationship builder
- Numerate
- Strong Negotiation skills
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