Motorcycle Service Advisor

MOTORCYCLE SERVICE ADVISOR

Location: Cheltenham

Salary: £30,000 - £34,000 + Bonus + Benefits

OVERVIEW

An established motorcycle retailer is seeking a customer-focused Motorcycle Service Advisor to join its busy aftersales team in Cheltenham.

This is an excellent opportunity for an experienced Service Advisor or strong customer service professional with a passion for motorcycles to work in a specialist dealership environment. The successful candidate will act as the key link between customers and the workshop, ensuring a smooth, efficient and high-quality service experience.

KEY RESPONSIBILITIES

• Welcome customers and manage all service, repair and maintenance enquiries.


• Accurately capture customer concerns and create detailed workshop job cards.


• Liaise with Technicians regarding diagnosis, progress and repair requirements.


• Keep customers updated throughout the service process in a clear and timely manner.


• Prepare estimates and obtain authorisation for additional work where required.


• Promote service plans, accessories and additional workshop opportunities.


• Ensure all invoices, job records and documentation are completed accurately.


• Manage customer expectations and deliver excellent service experiences.


• Support workshop efficiency and scheduling alongside the Service Manager.


• Maintain high standards of customer satisfaction and manufacturer compliance.

• Previous experience as a Service Advisor or customer-facing role within automotive or motorcycle retail.


• Strong communication and interpersonal skills.


• Organised with the ability to manage a busy and varied workload.


• Confident explaining technical information in a customer-friendly way.


• Passion for motorcycles (highly desirable).


• Good IT and administrative skills.


• Full UK Driving Licence preferred.

• Franchised dealership experience (motorcycle or automotive).


• Knowledge of workshop processes, MOTs and servicing schedules.


• Experience with upselling service plans or aftersales products.

• Customer satisfaction scores.


• Labour sales and workshop revenue contribution.


• Additional work authorisation conversion rates.


• Service plan and accessory sales.


• Booking efficiency and workshop utilisation.


• Administrative accuracy and compliance.

• Friendly and approachable.


• Customer-focused and professional.


• Organised and detail-oriented.


• Calm under pressure.


• Positive and enthusiastic.


• Team player with a proactive attitude.


• Committed to delivering high-quality customer service.

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