Meta Ads Specialist

Accountabilities

• Design, launch, manage, and continuously optimize paid advertising campaigns across Meta platforms.


• Conduct audience and keyword research in collaboration with the wider team to inform campaign strategies and targeting decisions.


• Monitor campaign budgets, spend allocation, and performance across paid advertising initiatives.


• Analyze campaign data to identify trends, opportunities, performance gaps, and actionable insights.


• Prepare clear and concise campaign performance reports when required.


• Work closely with the design team to identify, test, and optimize creative assets through A/B testing.


• Support additional marketing, paid acquisition, and lead-generation initiatives as needed.

• 3–5+ years of hands-on experience managing paid advertising campaigns on Meta.


• Proven experience managing significant advertising budgets of approximately $10K–$50K+ per month, preferably for e-commerce or CPG brands.


• Strong understanding of Meta Ads, campaign optimization, audience targeting, segmentation, and performance marketing principles.


• Intermediate proficiency in Google Sheets and/or Microsoft Excel for campaign reporting and data analysis.


• Strong analytical skills with the ability to interpret campaign data and translate insights into practical actions.


• Excellent organizational skills and the ability to manage budgets, priorities, and multiple campaigns effectively.


• Strong C-level written and verbal English communication skills.


• Ability to work full-time on a schedule aligned with EST hours.


• Meta Ads and/or Google Ads certifications are a plus.


• Familiarity with Gmail and Slack for day-to-day communication is advantageous.

• Fully remote working environment.


• Full-time opportunity for candidates based in Europe.


• Opportunity to manage significant advertising budgets and high-impact paid acquisition campaigns.


• Close collaboration with creative and marketing teams.


• Hands-on involvement in campaign testing, optimization, and performance strategy.


• Opportunity to work with e-commerce and CPG-focused advertising initiatives.


• Flexible location with working hours aligned to EST.

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