Medical Device Sales Representative — UK

Role Overview
The successful candidate will manage and grow a defined sales territory, building relationships with surgeons, consultants, procurement teams, and clinical staff across hospitals and private healthcare settings. This is a field-based, target-driven role suited to a candidate with strong clinical/technical credibility and a consultative sales approach, ideal for someone with a nursing, allied health, or existing medical device sales background looking to build a career in the UK's device sector.

Key Responsibilities • Manage and grow an assigned sales territory, meeting or exceeding agreed sales targets.

• Build and maintain strong relationships with key clinical stakeholders — consultants, surgeons, theatre staff, procurement, and clinical nurse specialists.


• Provide clinical/technical product support, including theatre cover, in-servicing, and product training for clinical staff.


• Identify and develop new business opportunities within existing and prospective accounts.


• Deliver product demonstrations and presentations to clinical teams and procurement committees.


• Manage tender and procurement processes where applicable, working with hospital purchasing/supply chain teams.


• Maintain accurate CRM records of accounts, opportunities, and sales activity.


• Provide market intelligence and competitor insight to the wider commercial team.


• Ensure compliance with relevant industry codes of practice and company policies (e.g. IMSTA/MedTech Europe code, or equivalent).

Essential Requirements • Proven track record in B2B sales, ideally within medical devices, pharmaceuticals, or a related healthcare/clinical field.

• Degree in life sciences, business, or a related discipline (or equivalent relevant experience).


• Comfortable working in and around clinical/theatre environments, including infection control and sterile technique awareness where required.


• Strong understanding of the UK healthcare landscape, including NHS trust procurement frameworks and private hospital groups.

Desirable Criteria • Prior medical device sales experience, ideally within [orthopaedics / cardiovascular / wound care / surgical / diagnostics].

• Clinical background (nursing, physiotherapy, or allied health) with a transition into medical sales — a recognised and valued route into this sector.


• Existing relationships with consultants/procurement within the territory.


• Experience managing tender processes and hospital group procurement frameworks.


• Full clean driving licence, essential for a field-based territory role.

Person Specification • Strong commercial acumen combined with genuine clinical/technical credibility.

• Excellent relationship-building and consultative selling skills.


• Self-motivated and resilient, comfortable managing an autonomous, target-driven territory.


• Confident presenting to clinical audiences, including in theatre/clinical settings.


• Well organised, with strong CRM and territory-planning discipline.

This listing is from Reed. View original listing ↗