Media Director - Head of German Media

As the Head of German Media, you will hold final strategic and operational accountability for driving the long\-term media strategy, budget allocation, and implementation for a diverse portfolio of automotive and multi\-industry brands in Germany. This role focuses on advancing digital maturity, elevating campaign effectiveness, and establishing rigorous media governance. You will act as a key partner to senior client leadership to orchestrate optimal media solutions for complex brand needs, while leading local media planning and buying teams, defining investment principles, and managing cross\-functional synergy. Ultimately, your leadership will directly determine multi\-client portfolio growth, team retention, agency performance, and the organization's macro\-level media capabilities.

Primary Job Duties:

Strategic Leadership \& Business Ownership

• Full\-Funnel Strategic Orchestration: Lead and architect holistic, integrated media strategies across the German market, seamlessly uniting traditional ATL (TV, OOH, Print) with advanced digital, performance\-based, and data\-driven media channels for all assigned client brands.


• Multi\-Client Budget Allocation \& ROI: Define local media investment principles and hold final accountability for high\-stakes budget allocation across platforms to maximize cross\-channel ROI and meet diverse client business objectives.


• Media Innovation \& Digital Maturity: Drive tactical and strategic innovation across all media platforms (Display, Video, Search, Mobile, Programmatic, Social); foster the advanced, innovative use of emerging tech and AdTech infrastructure.


• Data\-Driven Performance Governance: Synthesize complex data from multiple digital and traditional platforms into high\-level, consumable insights to steer macro\-level team planning, execution, and continuous optimization.


• Rigorous Metric Tracking: Establish and maintain robust tracking frameworks for key business metrics and media delivery, leveraging advanced analysis to detect market shifts and drive structural performance uplift.

• Develop and maintain robust, high\-level relationships with senior leadership across multiple client disciplines, spanning Media, Brand Marketing, and Corporate Strategy


• Present complex media insights and high\-level strategic topics to a non\-technical or C\-level audience concisely and persuasively through narrative\-driven, data\-visualized presentations.


• Nurture and govern relationships with top\-tier Media Owners and external media agencies (e.g., Havas) to ensure seamless and highly cost\-effective media buying and execution.


• Work cross\-functionally with internal and external partners—including Creative, Social, Data, Strategy, and Accounts—to ensure data\-driven media decisions push the organization forward.


• Integrate effectively within client teams, maintaining a strong collaborative spirit and consensus\-building mindset with all stakeholders and vendors.

• Lead, mentor, and inspire a high\-performing team of local media planners and strategists, fostering a culture of continuous learning, digital upskilling, and operational excellence.


• Manage team structures, balance workloads across multiple client accounts, and establish clear workflows to ensure flawless, on\-time media execution.


• Set clear performance benchmarks, conduct structured annual assessments, and proactively support the career path development of team members.

Professional Experience

• Minimum 12 years of extensive experience in media planning, buying, and strategic management, ideally gained within a leading media agency (Agency\-side) or a major global advertiser (Client\-side).


• Demonstrated leadership in managing, mentoring, and developing high\-performing media teams.


• Demonstrated expertise in managing both traditional ATL channels and advanced Digital/Performance ecosystems.


• Deep experience in steering high\-stakes automotive media budgets or complex multi\-million\-euro accounts.

• Elite\-level proficiency in media budget management, multi\-channel product selection, and full\-funnel KPI analysis (including ATL metrics like GRP/Reach and digital metrics like Impressions, Clicks, Leads, and Conversions).


• Deep understanding of advanced digital AdTech infrastructure and data management platforms, including GA4, Google BigQuery, and major DSPs


• Leadership \& Behavioral Competencies


• Prove your ability to build immediate trust, foster strong partnerships, and maintain diplomatic relations with senior stakeholders across various client organizations.


• Communicate with an open, collaborative working style, while possessing the clear capability to assertively influence and drive alignment at the C\-level and senior stakeholder level.


• Act as a strategic visionary while maintaining a hands\-on approach to operational troubleshooting and tactical execution.

• Professional working proficiency in German and English.


• Additional European languages are an advantage but not required.

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