Media Account Director
About us
Hello, we are a media planning and buying agency based in Cardiff.
We specialise in delivering results for our clients by getting them the right kind of attention.
Our focus is on results. They can take many forms, from sheer numbers of advert views to changes in audience perception, a return on investment or more visitors to an event, more subscriptions; the list goes on. The key thing is this: results mean different things to different people, but they mean the world to everyone.
So we listen to what that means to our clients, figure out how to get them, research, plan, create, and deliver results. It’s what we do, and we do it with a smile.
From our home in Tramshed Tech, Cardiff’s tech and creative hub, we work with some amazing brands (or as we like to call them, Attention Seekers), such as Polish Tourism, Visit Shropshire, Welsh National Opera, and the University of Wales Trinity St David.
Why are we recruiting?
We don’t recruit often, so when we do, we think carefully about why we are recruiting and the people we look for to join our team.
This role is being advertised to help us deliver great work for our clients.
What are we looking for?
We want to make sure that our clients have the best possible service, so now is the time for us to appoint a Media Account Director.
What does a Media Account Director do?
A Media Account Director leads client accounts within the agency, ensuring that they are profitable and growing.
They take responsibility for the delivery of media planning and buying that meets clients’ needs and addresses their business problems. They will do so through the effective management of their own team and their ability to lead and inspire others inside and outside the agency.
They will regularly be involved with pitches for organic and new business, approaching these with both a strategic and commercial mindset.
Who does a Media Account Director work with?
- Internal: Agency management team, Media planners and buyers, Finance/accounts and New Business.
- External: Client marketing team, including Marketing Director; Client procurement personnel; Other agencies on their client’s roster, e.g. Creative, Public Relations; Media research organisations; Media owners; New business opportunity contacts and intermediaries.
- Our Media Account Director will report to the Managing Director. They will recruit and manage staff within their team, being accountable for their performance and providing them with professional development opportunities.
- Leading client accounts within the agency, with overall responsibility for the client agency relationship, and the profitability and growth of client accounts.
- Directing the strategic planning and buying of media, presenting and selling plans effectively to clients.
- Identifying, developing and converting new business opportunities with existing and future agency clients.
- Negotiating contracts and fees with marketing directors and client procurement personnel.
- Negotiating contracts and rates with media owners, ensuring buying efficiencies across the agency and value for money on behalf of clients.
- Maintaining strong relationships with media owners and ensuring up\-to\-date knowledge of new developments and media opportunities.
- Building and maintaining positive, cooperative working relationships with other roster agencies, especially in relation to planning campaigns and media strategies.
- Maintaining a detailed awareness of relevant media research and market trends affecting their accounts, and developments in the wider advertising and communications industry.
- Managing the work, performance and professional development of team members, for example their appraisal and making sure the agreed actions are carried out by the appraisee and the agency.
- Reporting key financial and team data to the agency’s senior leadership.
- Preparing media spend reports and plans for new business meetings and pitches.
- Involved in recruitment and selection decisions.
- Focused on the personal and professional development of their team, for example, the latest in negotiation techniques or AI tools, as required.
- Able to lead and inspire their team, the wider agency, clients, and other external partners.
- Highly numerate.
- Commercially astute.
- Good listeners – they appreciate how much the client knows about their brand.
- Effective negotiators, both as service providers and buyers.
- Decisive and able to build support for their decisions. Beginning to appreciate that not just short\-term actions are required but that a consensus needs to be built around a long\-term vision for the team and their brands.
- Great communicators in person and in writing.
- Well informed about trends in media research and are curious about the media landscape.
- Aware of technological developments and how these translate into new opportunities for clients and the agency to reach consumers at the right time and place.
- Knowledgeable and curious about their client’s business and market, and how media strategy contributes to success.
- Responsible and accountable for their own and others’ work, delegating effectively to balance a varied and demanding workload.
- Prepared to share credit and shoulder responsibility. Good at giving immediate, honest and specific praise.
- Focused on the personal and professional development of their team, understanding when to give opportunity or motivational feedback but also when they have to ‘be the boss’.
- Aware that successful delegation is vital, because it is through a team working well that success will come.
- A track record of working in media planning and buying.
- Previous agency experience.
- A sound working knowledge of biddable media as well as offline media, including TV, radio, press and out of home.
- Experience in planning and executing successful integrated media campaigns.
- An understanding of tracking pixels, UTMs and conversion metrics.
- Excellent verbal and written communication skills.
- Strong reporting skills that show off an enviable attention to detail.
- A sharp eye for analysing numerical data.
- The ability to present post\-campaign analysis documents.
- The ability to manage multiple clients and campaigns in a deadline\-driven environment.
- A proven ability to stay abreast of the latest developments within the media industry and communicate these both internally and to clients, whether directly or through our marketing colleague.
Our work generally occurs Monday to Friday, 9\-5\. Overtime is not a regular occurrence here, but at busy times we do expect a degree of flexibility when we have deadlines to meet and clients to please.
We’re proud to be a Gold Standard four\-day week employer, which means we have a permanent four\-day working week with a reduction of hours and no loss of pay.
We’re relaxed as to where the successful candidate is based. We’re looking for someone with the right experience, aptitude and attitude rather than their location. Remote working is an option (but we’d like to meet up now and then).
What’s in it for you?
In return for your dedication and hard work, you can expect the following:
- A competitive annual salary between £40,000\-£50,000 (pro rata if part\-time).
- 40 days' annual leave (pro rata if part\-time) plus bank holidays.
- Hybrid working.
- A day off for your birthday.
- Subsidised eye care.
- Private medical insurance with Vitality Health.
- Pension contributions (you pay 5%, we pay 5%).
- Study time to allow you to achieve industry\-recognised qualifications.
- Ensuring our recruitment process is inclusive and accessible.
- Communicating and promoting vacancies.
- Offering an interview to disabled people who meet the minimum criteria for the job.
- Anticipating and providing reasonable adjustments as required.
- Supporting any existing employee who acquires a disability or long\-term health condition, enabling them to stay in work.
- At least one activity that will make a difference for disabled people.
- Making our office accessible.
We don’t have a closing date in mind and will interview candidates on a ‘rolling’ basis, either in person or by video call, as and when we spot a great application.
Pay: £40,000\.00\-£50,000\.00 per year
Benefits:
- Company events
- Company pension
- Private medical insurance
- Work from home
- agency: 3 years (required)
- United Kingdom (required)
This listing is from Indeed. View original listing ↗