Marketing Technology Teamlead

Marketing Technology Team Lead

Are you a technically skilled marketing technology professional with a passion for digital platforms and integrations? We have an exciting opportunity for a Marketing Technology Team Lead to join our dynamic organization. In this role, you will lead a team of web development and PIM \& DAM experts, while bringing strong hands\-on technical knowledge to the table.

As a Marketing Technology Team Lead, you will drive projects that enhance our marketing efforts through technology, with a sharp focus on platform architecture, front\-end development, and system integrations. You will strike the right balance between building in\-house capabilities and leveraging external agency expertise — ensuring quality, speed, and knowledge retention within the team.

Your responsibilities

• Technical Leadership \& Hands\-On Contribution


• + You are an active technical contributor, not just a manager. You bring hands\-on expertise in Drupal CMS, including module configuration, theming, and custom development.

+ You have strong JavaScript skills and are comfortable reviewing, contributing to, and guiding front\-end and integration code.
+ You design and oversee technical integrations between our digital platforms (website, PIM, DAM, CRM, analytics), defining integration patterns, APIs, and data flows.
+ You oversee the technical architecture to ensure optimal platform interoperability and define the future roadmap for both new developments and continuous improvements.

• Agency \& Internal Resource Management


• + You define a clear build vs. buy vs. outsource strategy, ensuring the right tasks are handled internally versus by external development agencies.

+ You manage and evaluate external agencies and software vendors, setting clear deliverables, quality standards, and SLAs.
+ You actively work to grow internal technical capabilities within the team, reducing over\-reliance on external parties for core competences.
+ You ensure knowledge transfer from agencies to internal staff, so expertise is retained and built upon within Reynaers.

• Platform \& Product Ownership


• + Together with your team, you are the driving force ensuring the latest marketing technologies are leveraged across Reynaers Group, responsible for Reynaers Aluminium and Forster.

+ You act as Product Owner for our online configurator \& customer portal, and coach team members in their product owner role (public website, PIM, DAM).
+ You coordinate the successful implementation of projects related to our existing digital platforms, including our website, product information management \& analytics.

• Stakeholder Collaboration \& Roadmap


• + You are the bridge between the local marketing community and internal/external software providers and developers to define and execute the marketing technology roadmap.

+ You build strong relationships with stakeholders across the business to understand needs and further optimize the use of marketing technology.
+ You benchmark the current digital ecosystem, research market trends, and explore new digital platforms that contribute to our future marketing strategy.
+ You provide 3rd line service support and deliver deep\-dive technical training to local markets worldwide.

Your Profile:

• You hold a master's degree and have 5\+ years' experience in a digital/web development or marketing technology function.


• You have proven hands\-on experience with Drupal CMS (custom modules, theming, site architecture) — this is a key requirement.


• You are proficient in JavaScript (and ideally frameworks such as Vue.js, React, or Node.js) and comfortable working with front\-end codebases.


• You have a solid understanding of API\-based integrations (REST/GraphQL), middleware platforms, and data flows between marketing systems.


• You have experience working with PIM \& DAM systems, Google Analytics, and Salesforce (a strong plus).


• You know how to manage external development agencies: defining scopes, reviewing deliverables, and ensuring quality output.


• You are a people leader — inspiring and coaching a team is in your nature, and you actively grow the technical skill set of your team members.


• You have excellent project management skills: priority management, resource planning, and budget tracking.


• You have a proactive work ethic, a growth mindset, and a results\-oriented attitude.


• You are comfortable in a fast\-paced, dynamic environment and can easily work across multiple teams.


• You have strong written and verbal communication skills in English.

Our Offer

• A state\-of\-the\-art and international working environment within a company that is a global market leader in its field, where continuous innovation is the common driving force.


• Plenty of room for initiative, personal growth, and technological innovation.


• Flexible working hours and the possibility to work in a hybrid setup.


• A pleasant and dynamic working atmosphere with new challenges every day.


• The opportunity to leave your mark on the digital future of an international player in the construction and aluminium industry.


• A competitive salary package and numerous fringe benefits in return for your expertise and commitment.


• A mobility plan that enables you to commute to work easily, healthily, and in an environmentally friendly way.

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