Marketing Team Lead

Accountabilities:

• Lead go-to-market strategies and execute integrated marketing campaigns aligned with business objectives and growth targets.


• Collaborate closely with product, sales, partner, and content teams to develop impactful positioning, messaging, and customer-focused assets.


• Drive major product launches, awareness campaigns, demand generation initiatives, and growth programs across global markets.


• Design and manage marketing experiments, performance tracking frameworks, and campaign optimization strategies using data-driven insights.


• Conduct campaign reviews and retrospectives to improve ROI, engagement, and operational efficiency.


• Mentor and support other marketers by sharing best practices, improving campaign quality, and fostering a high-performance culture.


• Manage complex projects, coordinate cross-functional stakeholders, and ensure timely delivery of strategic initiatives.

Requirements

• Proven experience in B2B marketing, preferably within software, SaaS, open-source, or technology-driven industries.


• Strong background in go-to-market strategy, integrated campaign management, and pipeline-focused marketing initiatives.


• Excellent written and verbal communication skills in English, with the ability to simplify complex technical concepts into compelling narratives.


• Demonstrated leadership experience managing or mentoring marketing professionals within cross-functional environments.


• Strong analytical mindset with experience evaluating campaign performance, managing budgets, and optimizing ROI.


• Ability to adapt quickly to evolving technologies, market trends, and changing priorities in a fast-paced global environment.


• Skilled at stakeholder management, project coordination, and influencing decision-making across distributed teams.


• Familiarity with account-based marketing (ABM), ecosystem growth strategies, or open-source business models is considered a plus.


• Comfortable working independently in a fully remote, internationally distributed organization.

• Fully remote work environment with flexible working arrangements.


• Annual learning and development budget of USD 2,000.


• Competitive compensation package with annual salary reviews.


• Recognition and reward programs celebrating performance and impact.


• Generous annual holiday leave and parental leave policies.


• Employee Assistance Programme for personal and professional support.


• Opportunities for international travel and participation in company-wide strategy events and team gatherings.


• Career growth opportunities within a globally recognized and innovative technology ecosystem.

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