Marketing Specialist
people2people
London
Full-time
Remote
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An exciting opportunity has arisen for a Marketing Specialist to join a growing international B2B organisation. This role is ideal for a commercially minded marketer who enjoys delivering integrated campaigns, generating leads, and driving brand growth across multiple channels.
Working as part of a collaborative team, you will play a key role in developing and executing marketing initiatives that enhance brand visibility, strengthen customer engagement, and support business growth.
Key Responsibilities
- Develop, execute and monitor marketing campaigns aligned with business objectives
- Create engaging content for digital channels, websites, social media, email campaigns and marketing collateral
- Manage email marketing campaigns and customer journey automation
- Support SEO, SEM, paid media and lead generation activities
- Analyse campaign performance and provide actionable insights to improve results
- Conduct market research to identify trends, opportunities and competitive positioning
- Coordinate industry events, exhibitions, webinars and promotional activities
- Manage multiple projects simultaneously, ensuring delivery within agreed deadlines
- Collaborate with internal stakeholders to maintain consistent brand messaging
- Build and nurture relationships with customers, prospects and external partners
- Previous experience in a B2B marketing role
- Strong understanding of digital marketing, content marketing and campaign management
- Experience with email marketing platforms, CRM systems and marketing analytics tools
- Excellent written and verbal communication skills
- Strong organisational and project management abilities
- Data\-driven mindset with the ability to translate insights into action
- Proficient in Microsoft Office, including Excel and PowerPoint
- Experience supporting events, exhibitions or trade shows would be advantageous
- Ability to thrive in a fast\-paced, collaborative environment
- Hybrid working environment
- Opportunity to work within a growing international business
- Exposure to a broad range of marketing activities across the full customer lifecycle
- Supportive and collaborative culture
- Genuine opportunities for professional development and progression
Apply now for a confidential discussion.
Pay: £30,000\.00\-£45,000\.00 per year
Work Location: Hybrid remote in London
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