Marketing & Social Media Executive - Part-Time

Da Luna London \| London

Part\-time: 3 days per week \| 10:00am–7:00pm

About Da Luna

Da Luna is a London\-based luxury fashion brand inspired by Chinese heritage and the beauty of traditional craftsmanship.

Founded with a deep connection to family, culture and timeless design, Da Luna brings together East and West, combining traditional Chinese influences and artisanal techniques with a contemporary London aesthetic.

The brand is known for its distinctive designs, luxurious fabrics, intricate details and unique pieces, including its signature Mud Dye Silk collection. Da Luna creates clothing for women who appreciate individuality, craftsmanship and fashion with a story.

With boutiques in Marylebone and Knightsbridge, Da Luna is building a distinctive presence within London's luxury fashion market.

The Role

You will be responsible for managing Da Luna's day\-to\-day marketing and social media activities, creating engaging content, building our online presence, supporting customer acquisition and helping us develop relationships with influencers, media and relevant partners.

You will work closely with the management and retail team to ensure that our marketing activity supports our overall business and sales objectives.

Key Responsibilities

Social Media
\- Manage Da Luna's Instagram, Facebook and Google Business Profile
\- Create and maintain a monthly content calendar
\- Plan and publish engaging content across our social channels
\- Create and edit Reels and short\-form video content
\- Create regular Stories
\- Respond to comments, messages and customer enquiries
\- Develop creative and engaging recurring content series
\- Monitor social media trends relevant to luxury fashion
\- Grow our online community and brand awareness

Content Creation
\- Coordinate photography and video shoots
\- Work with photographers, videographers and other creative suppliers when required
\- Create basic photo/video content independently
\- Repurpose content across different platforms
\- Develop content around collections, products, craftsmanship, the boutiques, customers and the Da Luna story

Marketing \& Customer Acquisition
\- Assist with campaigns designed to attract new customers
\- Promote new collections, products, events and boutique activities
\- Develop ideas to increase visits and appointments at our London boutiques
\- Support email, SMS and WhatsApp marketing where appropriate
\- Encourage and manage customer reviews
\- Track where enquiries and customers are coming from

Influencer \& PR
\- Research and identify relevant luxury fashion, lifestyle and London\-based influencers
\- Contact and build relationships with suitable creators
\- Coordinate influencer collaborations and visits
\- Track the results of collaborations
\- Research relevant press and media opportunities
\- Assist with PR campaigns and brand partnerships

Paid Marketing
\-Assist with Meta advertising across Instagram and Facebook
\- Support Google advertising where appropriate
\- Help test different audiences and creative campaigns
\- Monitor advertising performance and report results

Reporting
\- Prepare a monthly marketing report
\- Track social media growth and engagement
\- Track enquiries, appointments and website activity
\- Report on influencer and campaign performance
\- Monitor marketing spend
\- Identify what is working and suggest improvements

What We're Looking For

We are looking for someone who is:
\- Passionate about luxury, fashion and branding
\- Creative and naturally interested in social media
\- Confident creating Reels and short\-form video
\- Highly organised and able to manage multiple tasks
\- Proactive and able to work independently
\- Comfortable communicating with influencers, customers and suppliers
\- Commercially aware and interested in how marketing drives sales
\- A good written and verbal communicator
\- Comfortable using Instagram, TikTok, Facebook and Canva
\- Familiar with Meta Business Suite and basic analytics
\- Ideally familiar with Meta Ads, Google Ads and email marketing
\- Previous experience in fashion, luxury, retail, beauty or hospitality is desirable but not essential

The Ideal Person

This role would suit someone who is early in their marketing career but is ambitious, creative and keen to take responsibility.

We are not looking for someone who simply posts on Instagram. We want someone who is interested in building a luxury brand, understanding customers and contributing to the growth of the business.

You should be comfortable coming up with ideas, testing them, looking at the results and improving what we do.

Working Hours \& Pay

\- 3 days per week
\- 10:00am\-7:00pm
\- Approximately 27 hours per week
\- London\-based
\- Part\-time position

How Success Will Be Measured

Your performance will be measured through a combination of:

\- Quality and consistency of content
\- Social media growth and engagement
\- Qualified customer enquiries
\- Boutique appointments and visits generated through marketing
\- Website traffic and enquiries
\- Growth of our customer database
\- Influencer and PR opportunities
\- Campaign performance
\- Contribution to new customer acquisition
\- Overall quality and consistency of Da Luna's marketing

How to Apply

Please send your CV along with examples of your previous marketing/social media work at dalunalondon@gmail.com .

If you have managed a social media account, created Reels, run campaigns or worked with a fashion/luxury/retail brand, please include examples or links to your work.

Expected hours: 25\.0 – 30\.0 per week

Work Location: In person

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