Marketing, Social Media & Design Executive

Accountabilities

• Own and execute a consistent LinkedIn strategy designed to increase reach, engagement, followers, and brand visibility.


• Create, schedule, and publish engaging LinkedIn content, including vacancies, market updates, team news, success stories, events, new hires, and company milestones.


• Support recruiters and consultants with LinkedIn activity, personal branding, content ideas, job promotion, reposting, and audience engagement.


• Promote job opportunities consistently across LinkedIn and other relevant social media channels.


• Manage and develop activity across additional platforms such as Instagram and Glassdoor.


• Monitor social media performance and use analytics to continuously improve content and publishing strategies.


• Stay informed about LinkedIn and wider social media trends, platform developments, and emerging content formats.


• Develop recruitment marketing campaigns that support candidate attraction, client engagement, and business development objectives.


• Create compelling content around vacancies, hiring trends, placements, testimonials, case studies, and recruitment success stories.


• Develop employer-brand content highlighting culture, team activities, events, promotions, anniversaries, and employee achievements.


• Work with recruiters to improve the quality, consistency, and effectiveness of job advertising and social promotion.


• Build and maintain a structured content calendar covering LinkedIn, social media, blogs, newsletters, market updates, and recruitment campaigns.


• Produce thought-leadership and market content covering salary insights, hiring trends, market intelligence, and relevant industry developments.


• Turn recruiter expertise and internal knowledge into engaging content for social media and wider marketing channels.


• Create and refresh marketing materials such as consultant profiles, client information packs, case studies, testimonials, and market overviews.


• Support website content management, including keeping job pages and vacancy information accurate and up to date.


• Support SEO initiatives and digital activities designed to improve website visibility and organic traffic.


• Plan and deliver email marketing campaigns for client and candidate audiences.


• Track and report on social media, website, and campaign performance, identifying opportunities for improvement.


• Conduct competitor research focused on LinkedIn activity, content strategy, audience growth, and engagement.


• Create marketing materials, proposals, and digital assets that support business development activity.


• Use LinkedIn, online communities, groups, events, and digital networks to identify opportunities for candidate attraction and business development.


• Collaborate closely with recruiters and other stakeholders to ensure marketing activity supports wider commercial and recruitment objectives.

Requirements

• Strong hands-on experience managing LinkedIn for a business, brand, or professional services organisation.


• Demonstrable experience creating LinkedIn posts, campaigns, and content that drive engagement and visibility.


• Experience supporting employee, recruiter, consultant, or executive personal branding on LinkedIn.


• Strong social media content creation and copywriting skills.


• Experience using social media to promote vacancies, services, thought leadership, or B2B content.


• Good understanding of content planning, scheduling, audience engagement, and social media analytics.


• Experience with email marketing and digital campaign execution.


• Experience managing website content and a practical understanding of basic SEO principles.


• Ability to create visually engaging marketing materials and social media assets.


• Strong organisational skills with the ability to manage a varied and proactive content calendar.


• Ability to translate market insights, internal expertise, and industry developments into compelling content.


• Strong written and verbal communication skills, with excellent attention to detail.


• Analytical mindset with the ability to interpret digital performance data and identify opportunities for improvement.


• Ability to manage multiple priorities, campaigns, channels, and stakeholders effectively.


• Proactive and creative approach to identifying new content, engagement, and audience-growth opportunities.


• Experience working in a recruitment agency, staffing business, professional services organisation, or similar B2B environment would be highly advantageous.


• Understanding of how recruitment businesses use LinkedIn for candidate attraction, job advertising, personal branding, client engagement, and business development would be particularly valuable.

• Opportunity to take ownership of a broad marketing and digital presence across social media, content, recruitment marketing, and employer branding.


• Hands-on exposure to LinkedIn strategy, candidate attraction, B2B marketing, and business development support.


• Opportunity to work closely with recruiters and business stakeholders across a varied range of marketing activities.


• Broad scope across social media, email marketing, website content, SEO, digital campaigns, and market insights.


• Opportunity to contribute directly to brand visibility, audience growth, candidate engagement, and commercial objectives.


• Environment suited to a proactive marketing professional who enjoys combining creativity, content, analytics, and digital execution.

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